What? Really? I Have to Help Market My Own Book?

On December 3, 2009, in Featured, Online Outreach, by Nettie Hartsock

Remember you can always do more on your book’s behalf.

1. Check out this group of book bloggers and book reviewers at Ning.com.

2. Check out Readinggroupguides.com and for as little as 100.00 you can submit your book in their ReadingGroup Guides. I’ve had several authors do this and find their books picked up by groups!

3. For new inspiration on how to market your book – check out what Seth Godin is doing for his latest book.

4. Create your own YouTube channel. Here’s an easy to follow primer on how to do it.

5. Start writing blog posts that can be repurposed as articles and offer them to other like-minded sites and blogs.

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7 Signs Your Social Media “Expert” is Not So Social:

1. You ask them about measuring metrics and they say, “Metrics, metrics, we don’t need no ‘steenking’ metrics.”

Helpful Tip: Measurement of social media activities should be happening using tools like Radian6, HubSpot Grading tools, and some from Mashable’s list here.

2. Early on, you ask the expert how often you should tweet and they say, “As much as you like, just keep in mind never to do it in mixed company.”

Helpful Tip: See Guy Kawasaki’s post on Twitter Cluelessleness.

3. You search for the profile they were tasked to set up on LinkedIn.com and when you can’t find it, they say, “LinkedIn.com isn’t cool anymore. We set up your profile on Hookedup.com but you’ll need to lower your browser security to ‘hit that.’

Helpful Tip: Keep up with the actual LinkedIn.com blog for great insight on how to empower your profile.

4. You find the Flickr.com account they created for your company, but to your surprise it is populated with photos of horses named Flicka.

Helpful Tip: Use Flickr to build your brand online – see tips here.

5. You ask for strategic insight on what you should add to your blogroll and their answer is, “I don’t know, I’ve never tried that sandwich.”

Helpful Tip: See Dave Taylor’s timeless piece on blog rolls here.

6. They send you a large box of organic pea pods the week before the debut of 1st company podcast, with a note that says, “Only the freshest peas possible will do for your first cast.”

Helpful Tip: Read “Podcasting for Dummies” and Evo Terra’s blog to keep up with everything you need to know about podcasting and how it does not involve casting peas.

7. The expert says the best way for you to build online buzz and loyalty is to give away free pairs of shoes like that Zappos.com guy because everyone loves him and shoes always make people happy.

Helpful Tip: See Tony’s presentation on building real customer loyalty offline and online here.

Bonus: They rent a dog to do tricks in the background of all the company YouTube videos they’re producing for you. When you question their judgment they exclaim, “The better the tricks, the more the clicks.”

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I was reading my friend and inspiring mentor Kathy Caprino’s post on how all of us can and should ask for help when we need it, and it inspired me to write this post.

Kathy says, “Blogging, social media, and the digital movement aren’t bad.  What is bad, however, is that thousands of people who need help aren’t reaching out to get it.  They’re staying stuck, despairing and hopeless because they’re trying to solve their problems themselves without getting help or an outside perspective. 

Einstein said that we can’t solve a problem on the same level of consciousness that created it.  I believe this with all my heart.  In isolation by ourselves, stuck inside our limited minds, we fail to see that shiny new possibilities, opportunities, and miracles are just one small step away.  That key step is reaching out to get help.”

Yesterday I was a presenter on social media at the Grassroots Conference in Austin. Each time I present to different conferences, I realize that the most important thing is to encourage everyone first to breath a sigh of social media relief.

I know you’re all feeling overwhelmed by social media. I know these terms at times seems confusing and I know for many this is also accompanied by a feeling of fear.

A feeling of  “too lateness” or  what someone said to me they called, “digital generation gap.”

I’m writing this post to assure you that no such “digital generation gap” exists, and there is a sure and true path toward using social media tools like Twitter, YouTube, DIGG, blogs, Facebook, LinkedIn for your own good and the greater good of your community.

If I can do it, you can do it. I’m considered at this point a dinosaur on the Web, I’ve been on the Web since 1995 and I was there when all the dot com fervor was at its highest and also at its lowest. I’m still here and I feel very blessed to have been a part of this history.

I also feel it is my singular mission to empower everyone as much as possible on utilizing the tools that are right for them. The key in social media is making sure the tools you are using are the best ones for you. Each person, company, community, non-profit is different in what works best for them on Web 2.0.

We’re all suffering from Post Traumatic Social Media Disorder, but I can promise you that it does get better. Now that you’ve been hit over the head with all this Web 2.0 opportunity, the very first thing you need to do is stop wishing it would just go away. It’s not going to go away.

And we shouldn’t want it to. It’s going to be ok and you’re going to be able to learn all this. When people ask me how I did it, I say, “What choice did I have?” I wanted to stay at home with my children when they were young, and I was blessed to be a technology journalist for a decade, writing about all these tools. I also completely believe in what transparent and open communication can achieve.

The great thing about the Web no matter what the number (2.0, 3.0, 80.0) is that you can have access to so much free and valuable information to help you utilize all these tools.

But you have to be willing to let go of fear, you have to let go of feeling too old, or too dumb, or too behind the times.

You are never too old to learn something new. You are never too old to be a genius at social media, life, the arts, social media,  music or even happiness. You do, however, have to start somewhere. Sometime. Soon. How bout now?

NOW.

1. Go to LinkedIn.com and claim your name and build your profile there.

2. Go to Twitter.com – and just claim your name. Think about what you might tweet.

3. Go to Google and build your own Google Profile.

Be emboldened, emblazoned, enlivened to create the online and offline career you want.

I did it. You can do it too. If you don’t want to do it for yourself, then please do it for all of us who can surely use your wisdom, your insight and your presence in this Web 2.o world!

Write me and tell me how it’s going!

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 “For just one night let’s not be co-workers. Let’s be Co-people.” (Ron Burgundy)

Ten Ways to Kiss the Social Media Facade Goodbye:

1. Stop trying to control your community – and start being a part of it.

2. Freely admit you do not have all the answers and be a perpetually free resource with the answers you do have.

3. Be yourself and the tribe will follow.

4. Don’t spend time trying to be clever or inauthentic.

5. Don’t only quantify the value of your readership or community by the number of clicks.

6. Die snarkiness die.

7. Cash isn’t the currency you need on the Web. Courage and transparency are what really goes viral in Web 2.0. (Don’t believe me? Check out Randy Pausch’s “Last Lecture” on YouTube. Look at the view numbers and watch the vid if you haven’t yet.)

8. Let “link-love” abound.

9. Find joy in Web 2.0 or don’t do it.

10. For every hour you spend on social media, spend the same amount outside. (Remember the sun is good for you. Real grass smells fantastic. Laughter at playgrounds cures almost everything.)

Be brave and lose the facade. Life’s way to short not to spend it being real with your co-people.

 

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Economy of Effort and Social Media

On September 10, 2009, in Blogs, Featured, by Nettie Hartsock
Web 2.0 Landscape
Image by vincos via Flickr

As the success of using social media continues to rise, one of the key things to keep in mind is the “economy of effort” as it relates to the time you’re spending on all your social media endeavors.

Instead of trying to be active on all the grouplists, all the social media sites as well as on Twitter, LinkedIn, YouTube and Facebook, you need to first take a step back and define your purpose on these sites and which ones will work best for you long-term.

As you think about the purpose for your involvement in social media keep this in mind:

You can’t be all things to all people.
You can’t do all things at once.
You can’t do all things equally well.

If you try to be active on every social media platform, every group list, every online conversation, you’re going to run out of social media steam.

Web 2.0 is not going to go away, but you certainly should not let it drive you into a frenzied effort of trying to be all things to all social media.

Just pick out three things and commit to doing them well on the social media landscape.

Define how much time you are able to spend on each of those three things.

Block this time into your calendar just as you would any other standing appointment and block out 30 minutes three times a week to devote to this work.

If you have a blog then you need to probably block out more like an hour three times a week, so that you can incorporate what you’re doing on your blog too.

Keep track of your time spent, so that you have a good barometer of what your efforts entail.

Commit to your social media efforts for six months and you will see results.

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As you know one of my missions on this blog is to truly dispel all these PR-webinars, more-money-more-money folks who promise you the “secrets to getting on Oprah” and don’t ever really reveal them.

Hmm. Why don’t they reveal them? Perhaps because they themselves have not really ever had a client on Oprah? Or maybe it’s because if they did reveal them you wouldn’t keep buying the seminars?

Or maybe there really aren’t any secrets and all you need to do is work very hard at presenting yourself as authentically as possible, and have a new angle to a story that Oprah and her staff just might want.

Previously on this blog, we covered two other Oprah-stories of success, not created by a PR firm, publicist or viral marketer, but instead created by folks who were willing to get out there and really brainstorm their way to the Oprah show.

Here’s the third installment!

I cannot encourage you enough to study what Mubarakah Ibrahim of Balanced Fitness was willing to do and how it got her on Oprah. (Beware: this did not involve stalking Oprah’s BFF Gayle, or Oprah’s chef, or Oprah’s dog trainer, or even Oprah’s mailman!)

It simply involved Mubarakah having great faith and pride in herself and what she knew was her differentiator from other fitness trainers out there. Bravo!

In less than ten days after Mubarakah went to the Oprah website and emailed them a very brief pitch about herself and her fitness center, she was contacted by Oprah producers and subsequently on the show.

The Web and Web 2.0 offer you amazing abundance if you choose to be brave!

My favorite Rilke quote is, “Be brave and mighty forces will come to your aid,” in Mubarakah’s case, she was her own mighty force! Learn from it!

[youtube]http://www.youtube.com/watch?v=rTLk9Fe9IYw[/youtube]

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Here are a few links to some of the finalists for this year’s Online News Association Awards – please check the links out.

Journalists and journalism is still alive and thriving and we’re all better off for it.

Online Video Journalism Large Site -

Seeds of Peace

Student Journalism Small Team -

Lisa Pickoff-White, UCBerkeley – “It Happens at Midnight” 
- hit play.

Multimedia Feature Presentation, Medium Site

 Lane DeGregory, Melissa Lyttle, Desiree Perry, Jack Rowland & Ted McLaren, Tampabay.com, The Girl in the Window

Online video Journalism Large Site:
ESPN – “YouTube Baby” 

 
 

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Post Traumatic Group Disorder

On July 31, 2009, in Featured, by Nettie Hartsock

I realized today that I’ve hit my limit with fan pages, Facebook pages, Networked blogs, Six Degrees of Social Media Separation and/or Togetherness, over-embellished status updates and tweets about oatmeal.

It’s not that I don’t love, admire and stand in awe of all the folks who are able to micromanage all these updates, groups, 2.0 togetherness…it’s more that I need a break from it.

Oh, I’ll keep updating and you won’t see me gone from LinkedIn and my tweets will still keep their busy tweetyness, but I’m feeling a powerful urge to at least block all the group invitations and other social 2.0 shenanigans from my purview for awhile.

Here are the five things I will do today:

1. I’m turning off the computer and I’m going to see “Funny People,” a movie that I know will make me cry, just so I can feel real tears streaming down my face instead of searching the keyboard for how to make the perfect sad emoticon :>( .

2. I’m going to actually walk outside and take a deep breath of fresh air, instead of participating in a challenge on how long I can virtually hold my breath on YouTube.

3. I’m unjoining these groups, “Join Us to Feel as Though You Belong”, “Fans of Library Books and How they Smell”, “Moms Who Never Make Cookies from Scratch.”

4. I’m going to wash my face and put on some lipstick and change out of my Big Lebowski, “the Dude minds” shirt.

5. I’m going to stop tweeting whilst driving and start trying to write in longhand in more than 140 characters. Wait I have to buy pens first from the office store.

What are You going to DO?

lebowksi

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