5 PR Takeaways from Texas Book Festival

On November 2, 2009, in Featured, by Nettie Hartsock

1. Loved Michael Scott and his talk because he was so accessible to the audience, walking among them without a mike and answering their questions directly.

2. It is not ever polite, if you’re an author to ever, ever, ever, belch as loud as you can on purpose in the mike at the start of your session. (Never funny, and no, I will not say who did this.)

3. Will Clarke is an amazing interviewer/moderator, and author. Wonderfully witty and generous on stage.

4. The best way to reach new readers is to describe your book(s) briefly and not assume that everyone in the audience has read them. (Bill Scheft did a great job of this.)

5. Po Bronson did a fantastic job of talking with his audience, not just too his audience.

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