Welcome to the Reinventing 2.0 Series. This will be a bi-monthly series on this blog and feature interviews, book reviews and insight around Web 2.0 and social media.
Today I’m featuring a short review of David Meerman Scott’s latest tome, “World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories.” (Wiley, 2009)
The book launch kicked off at SXSW and I was there to hear David talk about the book and at the same time create his own mini-rave by having all of us hold up his posters at the end. Great!
You might also check out how David did on the NASDAQ floor on Monday, but most importantly you need to get his book.
And you need to lose control, which is rule #3 in his Rules of the Rave.
I loved the book not only for its actionable content, but also I have to say that Wiley as a publisher is really kicking it up a notch with the way the book was designed and packaged. They also had the smarts to release it on Kindle for free for a whole week which got it to number one in non-fiction on Amazon Kindle.
Key takeaways from the book for you to apply to your own “world wide rave” endeavors:
” Viral marketing is rarely a world wide rave.”
“A world wide rave is NOT about sales leads.”
“When you truly know your buyer personas, you’re ready to transform your marketing and generate a World Wide Rave.”
“Nothing is guaranteed to be a world wide rave.”
“Be the Grateful Dead and not Led Zeppelin.” (Read the book to find out why.)
And my favorite insight, “You’ve got to think in terms of spreading ideas, not generating leads.”
(To see how David started out, you can read an interview I did with David in 2006, while I was editor of the Must Read Business Books blog for Allbusiness.com here. )
Next up on this Reinventing 2.0 Series will be an interview with Rebecca Lieb on her new book,”The Truth About Search Engine Optimization.” It’s a fantastic book.
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