1. Journalists are curious and under very tight deadlines. You can write all the content you want on your blog, Twitter account, Facebook but if you don’t work at making it interesting, enticing and engaging they won’t source it.
2. Who the top reviewers Amazon are for your genre. Get them yourself by doing a search on Amazon or actually just hit this link where you’ll find the list.
3. What journalists to follow on Twitter. You can find them on your own by hitting sites like Muckrack.com and using Google search to search Twitter IDs.
4. How to engage your fans on Facebook – the secret is post often, post thoughtful content, post responses to comments and just when you think you’ve done enough – post even more.
5. What the names of producers are at major television shows. Ok, here’s the thing, the PR firm won’t tell you even if you do pay them, so one thing you can do is join a site like MediaBistro.com and watch the comings and goings in news staff and compile your list from there. You can also use google search and search on terms like, “Producer Anderson Cooper show” or “NPR Morning Edition producer.”
6. Who the top bloggers or online book reviewers are in your book’s genre. For this one use Google, Technorati and do searches like “book blog reviews” or “cookbook reviews” or “business book review”. You can also apply this to Twitter searches as well.
7. That you matter. Too often we forget that our ideas, our expertise can contribute something greater to the discussion and sometimes our PR firm can forget that as well. Make your ideas actionable, news-peg worthy, future focused and you will find media that is interested in it.
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