The Hartsock Agency

1. A storyteller knows the stories that make the most impact are the ones that come from the heart.

2. A storyseller thinks that you have to bedazzle folks with little bits of exaggeration and insipid calls to action based on fear and anxiety.

3. A storyteller is adept at knowing their audience and keeping them engaged.

4. A storyseller is always at the back of the room contemplating how stupid everyone else’s stories are compared to his/her big story.

5. A storyteller encourages people to move the story forward and relate it to others in their own way without trying to control the messaging.

6. A storyseller is constantly afraid his/her story will not be passed along with the correct “brand” respect so they spend most of their time correcting people’s impression of the story.

7. A storyteller is thrilled beyond belief if the story goes viral and doesn’t immediately need to equate it with how many click thru’s or sales leads the story will create.

8. A storyseller wants you to fill out online registration forms to get the good stories, and loves to use scarcity as a fear tactic for pushing you to listen.

9. A storyteller believes in the power of magic, abundance and the Web to push the story in the direction it can be most appreciated.

10. A storyseller is the guy at the hula party that never takes off his tie.

11. A storyteller is the person who cares nothing about superficial impressions but rather how a story can empower one’s life in a positive way.

12. A storyseller thinks “commercials.”

13. A storyteller thinks “movies.’