Six Ways To Help Her Find you Faster…
1. Stop being sheepish about your accomplishments and build a truly savvy and transparent profile for yourself on the Web.
(Oy vey – you’re not tooooooo olddddddd to be on the Web. Seriously.)
2. Use Twitter for good, not evil. As mega-celebs close down their Twitter accounts it just means more room for your content rich, edu-focused tweets! Don’t Twitter out something you wouldn’t want your Mom reading. Keep your tweets filled with link-love and be willing to share your knowledge.
4. Don’t hate me because I’m social. (Oops, did I blog that out loud?) – what that means is don’t kill the Web 2.0 messengers, and don’t buy into everything they tell you to do. Find a good Web 2.0 balance that works for you. Many people become power LinkedIn.com users, others just operate best on Facebook.com. Whatever you choose to use, don’t let it languish.
5. Stop wishing for the good old days of cold pancakes and stale coffee networking breakfast events. Put your butt in the chair with your favorite coffee mug and spend thirty minutes a day online using all the free tools available to you. No excuses. Just Social IT!
6. Find your tribe, your peeps, your community by using Google Search, technorati search and Google Blog Search. Ready for something new? Try BING search.
7. Be present, be YOU, be Web 2.0 brave!
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eBook.com has been launched with a new age interface, interactive web 2.0 functionality and the ability for members to customise their own entry page to suit their reading habits.
eBook.com eBook Club members can choose their favorite authors, publishers and even specific titles and display these on their very own eBook home page which comes bundled with a unique URL (Web site Address). Members can share their unique web address with friends and family through social network sites, blogs, their own web site or just by email.
As a bonus, eBook.com eBook Club members receive 25% discount coupons on eBooks from major publisher such as Wiley, McGraw Hill, Random House, Harper Collins and Hachette. There is no cost associated with becoming an eBook.com eBook Club member.
eBook.com offers readers the freedom to read their favorite eBooks anywhere, any time… but in totally different way than they’ve ever read before. The end user is able to save their eBook onto a laptop, Netbook, PC and Mac and even onto a USB drive and read their eBook at home, at work, on the train or plane and even on their holiday.
Think books without boundaries… A library available to you anywhere, any time…
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I highly recommend that you become familiar with how Google’s newly launched SideWiki[youtube]http://www.youtube.com/watch?v=CsjJOsx84MA[/youtube] works. It gives folks an incredible amount of power in terms of becoming a new army of “sidewikians” that will “sidegraffitize” the whole Web. Ok, maybe that’s a little too scary sounding.
It does however make it more interesting in terms of content on the Web, how Web 2.0 is continuously democratizing content on the Web and what will happen in the future.
For instance, if you’re a blogger who doesn’t allow comments on your blog, this will actually provide a workaround for folks to still be able to comment on your site. What the Friday??!!! Yep. Don’t be afraid, but check it out so you can stay aware of it.
Be brave you can catch this SideWiki tiger by the tail and use it for the greater good!!!
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The hardest thing about starting something new is just taking that first step. You too can be “the master of your own domain” in Web 2.0.
Here are Six Ways to Expand Your 2.0 Sociability:
1. Create at least three profiles to start with on the Web: LinkedIn.com, Twitter.com and Google Profile .
2. Use Alltop.com as a great reference for how different blogs can be and how you might create new ideas or content when you launch your own blog.
3. Read Mashable.com for superb 2.0 latest news and also follow them on Twitter.
4. Use Ping.fm to update all your social networks at once.
5. Check out what Stribe can do – lets you create your own social network on any website. (it’s in beta right now.)
6. Use TweetMic if you want to do audio versions of your tweets. This is really cool – I’m going to play with it today and see how well my southern accent goes across Twitter. :>) The latest version just got released on September 27th.
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Obama has not yet created a “Social Media Czar” – so I thought in lieu of that, I would create what I think a Social Media Czar’s job description might be.
Social Media Czar Description:
1. Must be conversant, witty and have fast keyboard skills.
2. Must reduce blog flame wars and avoid addiction to Mafia wars on Facebook.
3. Must have social czar blog “The Social Czar Said So” and post to it three times weekly.
4. No retweeting – must create and post his own “social czarish” insight.
5. Must use keywords on all blog posts and categories cannot include, “Because I’m the Czar”, “Czar Rules”, “Don’t Mess with the Czar.”
6. Must attend a once monthly virtual potluck and bring his/her own social media dish.
7. Must be willing to create link-love and not only use internal linking but also link externally to others.
8. Must be able to post his entire bio in 160 characters or less on Twitter profile.
9. Must not ever judge a blog by its cover.
10. Must be willing, ready and able to respond to any Twitter queries in real-time and in 140 characters without ‘bureacratic-speak.”
11. Must never use emoticons, or send cute “czarish” gifts to fans on Facebook.
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1. It takes time to grow your social media presence, it doesn’t happen overnight.
2. Make certain your expectations are in line with what is really happening in social media. Don’t expect 10,000 friends on Facebook the first month out.
3. Twitter count – quality is more important than quantity.
4. Establish a regular editorial calendar for all your social media content and assign one or two people on your team to make sure it gets done.
5. Bloggers are much easier to connect with if you actually read their blogs instead of just asking them to do something for YOU.
6. Don’t make your social media circle exclusive – always make room for more people to join in and participate.
7. Be engaging, tell stories and be honest.
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Think big. Think media. Think YOU.
1. Make sure your picture and bio are readily available on your blog or your site as a high-res downloadable jpg.
2. Don’t ask anyone to register on your site anywhere just to get your bio or downloadable press kit. The easier access you give to reporters the more they like you!
3. If you have some really good short videos of yourself, make sure those are posted on your site and don’t forget to also post links to them in your LinkedIn profile.
4. Write your content on your blog and your website so that it’s actionable and engages story ideas and angles for reporters to pitch to their editors.
5. Make sure you have an easy way for reporters to directly contact you.
6. Understand that posts you make on Twitter, Facebook and LinkedIn.com are considered free game by most journalists so post your very best ideas and thought leadership.
7. Read the JOURNALISTS you hope might cover you someday so you truly get a feel for what kind of stories they write and how they write them. Each journalist has a style and if you’ll be conscientious about reading them, you can learn a great deal about how they find experts and how you might position yourself as one.
8. Contribute bylined articles for free to leading online sites in your vertical. Don’t start at the bottom – aim for the top, so don’t just crank out articles that you’re going to place into the old article syndication sites, instead write articles and find 5 online publications to pitch them to. Think of sites like Raintoday.com or Boomercafe.com .
9. At least once every three months use an affordable news release service like PRWeb.com and submit an “article” in the form of a press release. “Ten Ways You can Think Strategically,” “Five Tips for Building Partnerships,” etc., “Five Tips to Empower Creative Writing.” – Make sure these “news releases” have real value, strong content and if you can put something topical to the news that is the best hook.
10. Don’t get discouraged. Pitch, pitch, pitch. Make sure you’re active on the social networking sites like Twitter and LinkedIn.com where reporters are sourcing their stories. Always respond graciously to any journalist query.
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Interesting article as tweeted by Richard Laermer, which is on Poynter Online in regard to NYTimes policy on Facebook and other social networking sites.
Some excerpts from the article to keep in mind in regard to your online visibility and how journalists can use that information:
1. “What people write on Facebook is publicly available information, like anything posted on a site that is not encrypted.”
2. “Be careful not to write anything on a blog or a personal Web page that you could not write in the Times –don’t editorialize, for instance, if you work for the News Department.”
3. “Should we avoid consenting to be a Facebook “friends” of people in the news we cover? Mostly no, but the answer can depend on the situation.”
If you look at just the top 3 of the article that you should definitely read in full, the key thing for you to understand is how journalists are sourcing material for coverage. Every single time you’re on a social media site, or your blog, or Facebook etc. keep in mind that journalists are also finding stories and experts from those places. So be your best, brightest and non-snarkiest in your social media presence.
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- Image via CrunchBase
“For example, on the page listing your followers, Twitter now shows a check mark of the people you follow back. There’s also a pull-down menu that includes options for direct messaging them, sending them an @ mention, or following them (if you’re not already doing so).”
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- Image via CrunchBase
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Also, just finished my copy of this week’s New York magazine. I love the mag, but was disappointed that they had a story titled, “Spam Haiku,” about Twitter where once again a journalist just used the Nielsen study on Twitter citing, “Recently Nielsen reported that 60% of people who use Twitter once fail to return the following month.”
Unfortunately, this study as I’ve written previously and other social media folks have also covered, did not take into account the other apps that people are using to access Twitter. So if you log in and create your account, post your first Tweet and then decide forever after to use TweetDeck, or Tweetie or other apps – and never login directly through the Twitter site login, then you were counted as the 60% who left after using Twitter only one time.
Ok, I sound like a tech geek here, but having spent almost ten years as a technology journalist, I have to say, “Folks, please spend more time researching stats about social media!!! Please don’t just pick one line out of a study and quote it as the seminal stat without really finding out more.” UGH.
Now be on your way. It’s memorial weekend and I’m turning my computer off and heading to the beach with the kids and hubby.
God Bless my late Gramps, Major General John M. Reynolds, Air Force who served our country in three wars.
What a blessing to have such an amazing Gramps.
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