Posts tagged as:

Social Media

If I Were An Author I Would…

February 7, 2010
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1. Spend most of my time researching blogs and online websites instead of kvetching that my traditional publicity firm is just not trying.
2. Understand that I don’t need a publicist, mygrandma or even my publisher to work on my behalf to get coverage for my books! I can compile a list of blogs and start participating way before my [...]

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You Can Save Yourself from Buying Social Media “Guru” Products by…

February 4, 2010
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MYTH: You’re only going to find out the real deal on how to use social media off a long-copy sales page and a series of bonuses and webinars which you have to purchase.
REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you [...]

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Failed Oprah PR Twitter Pitches

January 27, 2010
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OPA think “lobster, beer, big belly”- meet author, Dave Simons, Boston Sox fan – a real man’s “eat, pray, love.” Perfect for diet show.
O: her husband left her, her dog ran away, she sold all her pageant trophies to a gold exchange and now she’s going to climb Mt. Everest.
Oprah – My mom just read [...]

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Is Your Website A Silent Movie?

January 13, 2010
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One of the most important things to ask in the new year is, “What movie is my website playing to visitors?”
What that means is to really identify the changes that are driving this new social media technology usage and ensure  you are doing the very best you can to employ those tools as well.
No matter what [...]

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Synchronicity and Social Media

December 29, 2009

I’m a giant reader of Jung and one of the things I’ve been studying is his insight on synchronicity. I also had the opportunity to read “There Are No Accidents: Synchronicity and the Stories of Our Lives” by Robert Hopcke. I cannot recommend this book highly enough. (Not a client book!)
In his book, Hopcke (a [...]

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Ten Social Media Ideas To Rid Yourself Of in the New Year

December 24, 2009
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1. Social media is all about quantity not quality.
2. Social media happens overnight and you just need a couple clever tweets to get the masses.
3. There are gurus (like Social Media Santa) that really exist and we need to be like lemmings and just do everything they say.
4. If I only post on my blog [...]

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Twas The Night Before Social Media…

December 18, 2009
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Twas the Night Before Social Media….
Twas the night before social media, when all through the Web
Not a Facebooker was statusing, no new updates in sight.
The tweets all tweeted on the Twitter with care,
In hopes that St. Click soon would be there.
 The 24/7 social media gurus nestled all snug in their beds,
While visions of new DIGGs danced through their heads.
And [...]

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How Not To Promote Your Book: Drive-By Blog Comments

December 15, 2009
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Because I come from an Internet journalist background, I felt compelled to post this comment below that I received on the post I did “I’m not Your Social Media Expert, and That Should Make You Happy” .
I very rarely do not approve a comment to my blog because it’s very important to keep the communication gates [...]

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I’m Not Your Social Media Expert and That Should Make You Happy

December 8, 2009
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I’m constantly marveling at people who grab catchy domain names with the word expert in them to establish their expertise. For myself, I’ve always shied away from referring to myself as an expert in anything. (Well, almost anything. I think I’m a pretty expert Mom.)
Having been on the Web since 1996, I’ll give you some historical perspective about [...]

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Checking your Grade on Twitter…

December 5, 2009

As everyone who reads this blog knows, I’m a giant fan of HubSpot’s free tools like websitegrader.com, pressreleasegrader.com and bloggrader.com .
Guess what?
Just in case you’ve not been monitoring their free tools in the past couple months,  they’ve also powered up Twittergrader.com.
Should you try it out? Of course. Should you use it as another way to give [...]

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Stop Whining in the Cactus

December 4, 2009
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Just to get this out at the onset, I’m not an affiliate of FiledBy.com. However, what they are doing for authors is really superb and again I must say that it is an ideal way at a very good price point (starting at free) to get your visibility empowered on the Web.
There’s been quite a [...]

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Erma, Erma, You’re the One – Don’t Miss Erma

December 1, 2009

Humorists can never start to take themselves seriously. It’s literary suicide. (Erma Bombeck)
If you’re ready to be inspired to write and join a fantastic group of people who will encourage you along the way then I highly recommend you register NOW for the Erma Bombeck Writers’s Conference. The registration is ongoing and they sell out [...]

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