Google Goes Google-Squared

On May 12, 2009, in Featured, Google, by Nettie Hartsock

Google has announced the release of its data driven newest initiative to take over the Web world. The offering will be formally released at the end of month according to Marissa Mayer, Google’s VP of search products and user experience.

It will be interesting to see how this impacts SEO and search phrases in the long run and I’m pretty sure all the math geeks (my husband included) are taking time out from their group viewings of Star Trek and rejoicing at this new tool for data search.

Go Google Go.

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Today I received a missive in my email box touting an expert website analysis for the same amount that my family’s grocery bill is for the month ($300 plus). Because I’m thrifty and frankly prone to becoming agitated when anyone is selling something that as an author you can do for free (and still get great results), I’m now compelled to share again three fantastic FREE, FREE, FREE tools for you to use. (These tools can be used for any website, no matter what the product by the way.)

Here they are:

1. HubSpot’s superb and (did I say free) Websitegrader – it will take your site through the veritable ringer of analysis and give you actionable insight on how to improve your SEO in a nifty little report delivered right to your email box.

2. HubSpot’s PressreleaseGrader – cool FREE tool that grades your press releases for higher searchability and good usage of keywords. FREE!

3. The latest tool in their vast grading empire - co-developed with one of the finest brains on the Web today David Meerman Scott, this tool is the Gobbledygook Grader. Use it and be free of gobbledygook. (I have to give a Web-hat tip to David Henderson who talked about this tool last night at the IABCHouston Quill Awards during his keynote.)

And no, I’m not an affiliate of HubSpot – I just like Mike Volpe and think they are doing a great job of giving real tools that people can use…for FREE!

Now I’m off to go see a “two tix for the price of one” show at HydeParkTheater in Austin!

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Social Media, SEO and Google-Worth

On April 30, 2009, in Featured, by Nettie Hartsock

peanut-butterSocial media profiles and boosting search engine optimization go together like peanut butter and jelly, or if you’re Elvis, fried bananas and peanut butter.

Either way check the article out that tackles the benefits of getting your ‘social media pants on!

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