I’m a big fan of a good content-laden e-newsletter. I think e-newsletters are very valuable for reaching out and staying in touch with folks on a monthly or quarterly basis. Even in the constant drone of all the Web 2.0 tools we’re all supposed to be hip, savvy and using endlessly, don’t lose sight of the e-newsletter and its value.
E-newsletters help folks connect with you, and using them enables you to inspire, engage and initiate real connection.
Before I share some of my favorite e-newsletters, I had to share Joe Pulizzi’s fantastic post titled, “10 Content Marketing Tips To Start Now for 2009″ and urge you to go and read it.
Good content builds trust. Good content empowers relationships. Good content engenders community.
Some of my current favorite e-newsletters include:
Cincom’s stellar Expert Access e-newsletter
B.L. Ochman’s “What’s Next Online” e-newsletter
Publishers Lunch e-newsletter
All of these offer value to the reader, a unique take on the world at large and inspiring content.
Don’t leave e-newsletters out of your mix.
Great article by Michael W. McLaughlin of RainToday.com on what you need to know before you start blogging!
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