I’ve posted on this previously but wanted to encourage you to pick up the book by Robert Cialdini, “The Psychology of Persuasion,” - fantastic read!
The book is a phenomenal study in marketing, persuasion and how to evolve as a thought-leader!
See Cialdini’s great vid here. Look for what he says is the first question you can ask, “Who can I help here?” and then apply it to how you write your blog posts and how you engage your readers, customers and potential partners.
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