The Hartsock Agency » publicity

Boo-hoo, I can’t find a radio station to pitch myself to…

Nettie Hartsock — Tue, 11 Aug 2009 03:44:42 +0000

Or can you? Simply hit this link and compile a list for yourself.

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Getting to Bestseller List One City At a Time

Nettie Hartsock — Fri, 05 Dec 2008 22:08:34 +0000

I’m really humbled and thrilled today as one of my favorite clients, Joe Camp (father of Benji the dog) had his book – “Soul of A Horse” hit #4 on the Dallas, TX non-fiction bestseller lists! Very cool as it’s representative of how a book can rise to the top city by city. So don’t get discouraged if your book hasn’t hit #1 in the nation, look to each city to drive it forth! Joe’s book is now in its 4th printing! Go Joe. And here’s a wonderful feature that Daryn Kagan (past CNN anchor) did about Joe and his amazing horse.

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Twitter, Social Media Explained

Nettie Hartsock — Mon, 01 Dec 2008 18:02:50 +0000

I’ve referred many a potential client to these two YouTube vids produced by the folks at CommonCraft.com , so wanted to share them with folks who might read my blog as well.

The first is “Social Media in Plain English,” and the second is “Twitter in Plain English,” you can hit both and get a good basic idea of how social media works and how to use Twitter.

Also, it’s the first week of December which means you should be actively coming up with a tips-focused article, blog post or press release that gives your top five tips for the New Year in your business arena. If you’re a book author and you’ve penned a book on networking, then why not do a release on PRWeb.com or Marketwire.com titled, “Five Ways to Boost Your Networking for the New Year.”

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The Most Important Question to Ask A Reporter

Nettie Hartsock — Mon, 24 Nov 2008 23:48:02 +0000

Love B.L. Ochman’s post on the very first question you need to ask a journalist! Read it and learn from a master!

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Help! I’ve got Video but Where Do I Post It?

Nettie Hartsock — Fri, 17 Oct 2008 21:43:38 +0000

More and more posting great short vids is a superb way of getting some viral buzz and keeping the rest of us folks entertained, intrigued and wowed by your messaging! But where does one post this vids? And how one might find out which places are best and what they target?

Luckily the folks at Movavi have a wonderful cheat sheet for you and it’s here!

Now go and post already!

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Going “Book To Brand”

Nettie Hartsock — Tue, 14 Oct 2008 22:57:30 +0000

When I work with authors, one of our key initiatives focuses around moving from “Book To Brand“, and in this competitive publishing environment that’s one of the most important things you can do as an author no matter who you work with. (Yes, I am the proud owner of the domain name BooktoBrand.com – but no launch news or hard selling here! No webinar, no secret selling sauce, no online podcasts that you tune in for months on end and still don’t gain actionable insight!) Actually the site itself is just sitting there which is fine with me. I just use the phrase so much I felt the need to buy the domain name.

Ok, now back to your book and your brand.

How does one go from “Book to Brand”?

Great question!

Here are five things you can do today to help ensure you’re not a one-book wonder. And by the way, if all you ever do is write one book, bravo! Congrats! You’ve done wonderfully, but what is going to energize your practice, potential client base and your target audience a couple years down the line?

Your BRAND!

Still not clear?

Think Jim Collins. Think Brian Tracey. Think James Ray from “The Secret”.

Ultimately your goal as a business author or consultant is for your brand to be so much larger than your book that you never ask, “What’s the ROI on me letting that group have 100 books?” Heck, you’re giving your book away to and fro if you’ve gone from “book to brand” because it’s not about the book. It’s about you and you’re the brand.

Think BRAND.

Oh…those five tips…here they are:

1. Send out review copies of your book freely and furiously. Your book really doesn’t have a short shelf life online. Find the right groups, take time to pen a personal note and send the book out.

2. Create a reader’s guide for your book that is downloadable from your site and can be passed and forwarded freely by all who might come across it.

3. Get a blog. Get a blog. Get a blog. If you’re deciding between a blog or a website…why? You can have your blog as your website, save the money on the web designer and enjoy the freedom of posting your content without an upcharge or time delay.

4. Stop thinking about how to sell more books and start thinking about how to share your brand! Notice the difference in terminology – “sell” or “share”, which is more appealing long-term and which can be truly authentic and transforming? SHARING!

5. Stop worrying so much about your Amazon ratings. Amazon ratings are a marathon not a sprint. You’re not going to be #1 overnight so spend your time worrying about what groups you’re going to talk to and how you’re going to change their lives with one speech.

Think Tom Peters.

Think another one of my favorites – Andy Cohen.

Think one of my heroes David Allan

Go and kick some brand ass!

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Make Your Headlines Captivating

Nettie Hartsock — Tue, 07 Oct 2008 15:06:24 +0000

If you’re writing your own press release to announce your book, make sure that you’re using a very succinct and compelling headline. You can use PRWeb.com (I recommend this one) and submit a release for $80.00.

However, there’s a very good chance that if you write a press release unless it’s compelling and has a great news hook that it won’t get alot of folks reading it.

Always think about news events and how you might tie your book into them. For instance if you had a historical novel about Wall Street right now you would be in good stead!

Whatever topic your book might be on, if you do a little research you will find something valuable to tie your book into as well.

Use the release on your site and use a link to it on your Press page as well.

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