Blog Action Day – Poverty

On October 15, 2008, in Creativity, Doing the Greater Good, Featured, by Nettie Hartsock

“In a country well governed poverty is something to be ashamed of. In a country badly governed wealth is something to be ashamed of.”
(Confucius)

Today is Blog Action Day and the topic for this year is Poverty. Probably plenty of folks will post on the current economic crisis and politics in terms of poverty and I hope they do.

I wanted to post about what I see as the poverty of the soul that is increasingly prevalent in all our lives as we grow too busy to address our creative sides and engender creativity in the souls of our children.

Being an artist or a writer or a musician one often has to make friends with poverty in order to pursue their career full-time. More and more with the advent of the reality-based television shows where stars are made by phone polls and three ego-driven talking heads at a long table, we often forget how many people are out there just struggling to keep creating and have literally taken a vow of poverty to be able to share their soul with the world.

One might say they overcome poverty by creating in spite of it, in spite of all the naysayers and corporations who own most of the music and publishing world, there are still people willing to independently create just for the sake of doing so. Thank heavens they exist.

Our country has lost its footing when it comes to feeding the creative spirit. We don’t spend enough time just “being”, instead we push our children and ourselves always to “doing more” and more never seems enough.

In the public relations business you might be surprised to find that we have a short shelf life as well because no matter what we achieve for clients, it never seems quite enough and there is always room to become even more famous.

Poverty of the soul is bred as well with poverty that keeps us hungry for enough food, or in need of a new coat. How does a child who does not even have the most basic of items begin to listen to his soul’s calling?

In our family we’ve committed to the book, “The Year of Not Buying” by Judith Levine for the year. It’s indescribable both the sense of exhiliration and the sense of panic that one finds when they commit to “not buying.” For my husband and I, it’s been a great revelation of how utterly addicted we’d become to being good consumers instead of grateful humans.

It’s telling and sad that the Pastor Rick Warren asked both candidates how they defined someone who was wealthy and none of them including Warren defined it as anything other than a dollar amount. That is truly poverty of the soul when the only way to describe wealth is through a dollar amount. What if wealthy means living your soul’s purpose, caring for one another and doing that without living only for the bottom line and the next purchase?

Perhaps this ongoing financial depression will clear the plate for all of us instead of just the few who have struggled with so much less for all these years. Perhaps we can all create a way out of both poverty of the soul and poverty that so many suffer in terms of having their basic human needs like food, water and shelter met on a daily basis.

I hope so.

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Great post on how PR should evolve from public relations to public relationships by Jerry Michaelski.

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What PR is NOT….

On September 8, 2008, in Blogs, Books, Business Advice, Featured, by Nettie Hartsock

I had a tough week last week and while in a meeting with a very respected PR practitioner whose been in it for more than twenty years, we came up with a list of what PR can and cannot do. I thought some of those might be good to share.

1. PR is not guaranteed coverage. Hiring a publicist means they will do their best on outreach to a certain number of designated sites agreed on by both parties. It does not guarantee in any shape, form or fashion coverage for those sites.

2. PR is not easy.

3. Generating a press release does not mean the press release will get coverage.

4. PR is not pay for play. Espescially in terms of reaching out to bloggers, each blog list is customized and it is completely up to the bloggers as to whether they choose to cover your book, event or news.

5. PR is arduous and good PR does not happen overnight. Again, in terms of reaching out to bloggers they actually READ the books they are sent, so getting a mention on a blog site from the initial outreach can oftentimes be a lengthy (but well worth it) delayed posting. In terms of bloggers you also have a great opportunity to actually connect with someone who truly is vested in covering what their readership wants to read about. It’s a wonderful thing that bloggers READ the books they are sent, so be patient instead of impatient when it comes to them possibly posting about your book.

6. Bloggers do not exist to be marketing entities for your next book, project or venture. They truly are citizen journalists and should be respected on the same level. That means they decide when, if and what they will cover in terms of your book, news or event.

7. PR is public relations not marketing, not fluff without a news hook, not advertising relations. It is public relations.

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