Great article today in BullDog Reporter on the importance of companies being a part of social media initiatives in terms of marketing and PR. Brian Pittman is a fantastic interviewer and this article is very insightful.
Speaking of 2.0 initiatives:
1. Does your company or CEO have a blog? If not, why not?
2. Is your company [...]
Sally Falkow is a brilliant guru of all things PR and here’s a very interesting post she did on her blog about corporations and social media.
Excerpt, “75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be [...]
I had a tough week last week and while in a meeting with a very respected PR practitioner whose been in it for more than twenty years, we came up with a list of what PR can and cannot do. I thought some of those might be good to share.
1. PR is not guaranteed coverage. [...]
Nettie Hartsock is a veteran journalist, award-winning essayist, and digital strategist.
Nettie is a member of the Internet Press Guild and the Online News Association. She is also a member of Social Media Today.
Nettie’s writing career includes interviews with: Doris Kearns Goodwin, Salman Rushdie, Amy Poehler, Jamie Foxx, Vince Vaughan, Jon Favreau, Frances McDormand, Michael Chabon, Steve Pressfield, Jimmy Kimmell, Erica Jong and Ben Stein.
Nettie serves on the Cincom Expert Access Panel along with PR luminaries including David Meerman Scott, Al and Laura Ries and others.