OPA think “lobster, beer, big belly”- meet author, Dave Simons, Boston Sox fan – a real man’s “eat, pray, love.” Perfect for diet show.
O: her husband left her, her dog ran away, she sold all her pageant trophies to a gold exchange and now she’s going to climb Mt. Everest.
Oprah – My mom just read my book, “My Mom is Happy, and That’s all that Matters,” and said you would LOVE it for your show.
I paid $435 for six webinar series on Oprah. They promised you would have me on your show if I pitched you just once. When is show date?
I know Gayle is reading this for you. Gayle, if Oprah won’t have me on her show, what about your radio show instead? I like your hair.
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As you know one of my missions on this blog is to truly dispel all these PR-webinars, more-money-more-money folks who promise you the “secrets to getting on Oprah” and don’t ever really reveal them.
Hmm. Why don’t they reveal them? Perhaps because they themselves have not really ever had a client on Oprah? Or maybe it’s because if they did reveal them you wouldn’t keep buying the seminars?
Or maybe there really aren’t any secrets and all you need to do is work very hard at presenting yourself as authentically as possible, and have a new angle to a story that Oprah and her staff just might want.
Previously on this blog, we covered two other Oprah-stories of success, not created by a PR firm, publicist or viral marketer, but instead created by folks who were willing to get out there and really brainstorm their way to the Oprah show.
Here’s the third installment!
I cannot encourage you enough to study what Mubarakah Ibrahim of Balanced Fitness was willing to do and how it got her on Oprah. (Beware: this did not involve stalking Oprah’s BFF Gayle, or Oprah’s chef, or Oprah’s dog trainer, or even Oprah’s mailman!)
It simply involved Mubarakah having great faith and pride in herself and what she knew was her differentiator from other fitness trainers out there. Bravo!
In less than ten days after Mubarakah went to the Oprah website and emailed them a very brief pitch about herself and her fitness center, she was contacted by Oprah producers and subsequently on the show.
The Web and Web 2.0 offer you amazing abundance if you choose to be brave!
My favorite Rilke quote is, “Be brave and mighty forces will come to your aid,” in Mubarakah’s case, she was her own mighty force! Learn from it!
[youtube]http://www.youtube.com/watch?v=rTLk9Fe9IYw[/youtube]
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This is the wonderful story of Bernard Lachance, who ultimately got to appear on Oprah after this YouTube came to her attention.
Lachance did not have a publicist, an agent or a manager. He just had initiative and had saved money to rent the Chicago Theater for one of his shows.
He posted this YouTube clip inviting Winfrey and her best pal Gayle King to come to his show. He also walked the streets of Chicago selling tickets to the show and having people mark out their seat on his t-shirt.
Gayle King and a camera crew subsequently sought him out by the theater where he was selling his CDs and his tickets.
Oprah was unable to come to the actual show, but had him on her show shortly thereafter where he sang “The Impossible Dream.”
It cost Lachance $18,000 to rent out the Chicago Theater. The Oprah show he was ultimately featured on was one about following your dreams and alos featured Black Eyed Peas Will.i.am and “Saturday Night Live” stars Kristen Wiig, Andy Samberg and Jason Sudeikis.
While all of us don’t have $18,000 to rent out a theater, we do all have impossible dreams and those are the very best ones to pursue. Take heart and be inspired to do more on your own behalf. The dream realized will be all the more sweeter when it comes to fruition.
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Ok, I’m sharing this with you, but please keep in mind, in the very near future, I’m going to offer just six short webinars, where you’ll have to pay a hefty fee to get the real insight on how one group got themselves on Oprah.
WAIT! Maybe I should just tell you how to do it, or better yet, let you read the story for yourself! See, you don’t even need me!
I have to give a shout out to Jennifer Robenalt who regaled me with this story in the first place and then I searched and searched till I found it on the Web.
Here is a link to how one group got Oprah’s eye. If I were you, I would dig up more stories like this on the Web and realize there are many roads to Oprah and they’re not all SECRETS that have to be purchased!!!
Now go and Oprahcize!
Oprahcize - definition – when you use your own great wit, skill and trust in the Universe that you too, if you work very hard can have the chance to be on Oprah. Oprah really is amazingly tuned in to her audience and what people want to see, she has a heart of gold so keep that forefront in all your outreach efforts.
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1. If you read an article by an internet “guru”, PR “guru”, Oprah “guru” – be an investigator first and a buyer second.
What does that mean? It means the best possible thing you can do with all this onslaught of “guru-like” information is to take a step back and investigate the source.
2. The source? The trusted source? If they write it on the Internet, then it must be true source? Yes.
3. I repeat, “Be an investigator first and a buyer second.”
4. Do your own research before you spend your time or money or both on any of these: Just one more wafer-thin- sixty minute webinar, “The Only Place You’ll Be Able to Get this Producer’s Name” (only priced at $49.99), one more e-book “The Secret to Becoming Oprah’s best friend and Usurping Gayle’s place at the Table”, or “How email can drive your book to #1 on Amazon if you Pay me 20,000.”
5. Be Columbo. Be Columbo. Be Columbo. “Oh Sir, just one more thing…” Ask as many questions as you can, about everything that promises you instantaneous success.
6. Spend more time asking questions and seeking out the answers for yourself. Be persistent and unyielding. There are no shortcuts to the long tail of the Web. The good news? If you’re persistent and unyielding, you can find all the answers for free on the Web. Just think Columbo.
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