I’m a giant reader of Jung and one of the things I’ve been studying is his insight on synchronicity. I also had the opportunity to read “There Are No Accidents: Synchronicity and the Stories of Our Lives” by Robert Hopcke. I cannot recommend this book highly enough. (Not a client book!)
In his book, Hopcke (a therapist) says people ask him, “How do you work with synchronicity?” and he answers, “Be open to the meaning in what you did not want to happen.”
How does this apply to social media? I think it does beautifully because if there is one thing I know about social media it is that you never know what might happen and you can not underestimate the power of being online and finding new synchronistic communities and readers.
I might say, “”Be open to the meaning in what you do not yet know will happen in social media.” Stop being afraid of what might or might not happen and just start conversing online.
If you come from a place of reticence, fear and “i’m not enough-ness” online then synchronicity will be hard fought. If you choose to be open to all that CAN and will surely happen if you are participating on the Web, then BELIEVE me you will be constantly amazed at how the Web really works to connect people to their tribe.
It’s not about marketing your ideas, it’s about empowering your community and finding synchronicity between them and you and what can be done to change the world.
It’s not about celebrity. It’s about celebrating how uniquely gifted all of us are and how we can lift up one another.
It’s not about bait and switch and selling something you know is not the real deal. It’s about waking up and typing your heart out because you know in doing that you are doing good.
Every single person on the Web counts toward something greater and at the end of the day, why not be counted?
You matter to the Web. I hope to see you there in the new year.
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