[youtube]http://www.youtube.com/watch?v=NpWAlvWNZj0[/youtube]
If you think of the Jerry Maguire scene and apply it to your signature line in your email, then make certain you will have them at “hello.”
Five Tips For Having them at Hello: (on your signature line in email)
1. Link to your TwitterID under your name – “Tweet with me TWITTERID”
2. Link to your blog – not just “See my blog here – LINK”, but rather, “See how contrarian I can be at LINK”
3. Link to your LinkedIn.com account- again, put a teensy tiny call to action – Come on you know you want to LINK up – LINKEDIN ID here
4. Change your signature line at least once a month if you can with new innovative short calls to action to your other online platforms.
5. Take your social media IDs on your sig line and make sure when you get a new batch of business cards printed they are also on there as well. It’s not just about having your website on your card anymore.
Very interesting story of how one author got a book deal and now a published book through her use of Twitter. Check it out and keep in mind – no matter what Web 2.0 tools you are using – each one of them raises your visibility and brings new opportunities!
If you’re an author there is absolutely no reason your book should not be on some key blogs or websites! Here are five places to connect with and send your book to:
1. Authorsden.com - excellent book reviewing site – anyone can send a book to them and they are superb in terms of reviewing the book and posting about it on Amazon and Barnes and Noble.
2. Shelfari.com – join this community and you’ll find some wonderful book lovers and groups that would love to feature your book.
3. Book Club Queen – growing book club community site – fill out an author’s page for yourself.
4. BookPleasures.com – Norm Goldman’s superb book site.
5. Filedby.com - claim your page on Filedby.com and help build your web visibility!
Also, I have to weigh in on a piece of advice that is floating around both in newly “how to books” and online about contacting bloggers. Do not send out a full press release to a blogger about your book without asking them first if you can do so. And don’t ask bloggers to post a review of your book or let you have a guest bylined article on their blog without really taking the time to read their blogs and actually respect their blogs!
Bloggers are not there to sell your books – they exist for their readership. They are a highly dedicated group of folks who are blogging for the love of their topic matter. So please don’t consider them just another avenue for you to “sell” books.
If they feel your book would be a good fit for their audience, if they regularly write book reviews, if they state they are open to book reviews, then that is a great start! But please keep in mind bloggers are not “automatic billboards” for you to utilize as a vehicle for marketing your book.
Practice good netiquette when reaching out to bloggers. Don’t post about your book in comments and spam a blogger with your marketing links.
Relax, take a deep breath and take the “long tail” home by really engendering and initiating community around your book and its ideas.






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