Posts tagged as:

Online Outreach

Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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Oprah Leaving Television – Ding Dong the Oprah insiders are dead!

November 24, 2009

By now we’ve all heard that Oprah is going off the air to found her own Oprah-dom on cable which we know will be amazingly successful.
The announcement has filled me with glee, when I consider that all those Oprah-esque PR insiders who provide you tons of tips, insider secrets, oprah-show advice etc. will also hopefully [...]

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You Had Me At Your Signature Line

September 16, 2009
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If you think of the Jerry Maguire scene and apply it to your signature line in your email, then make certain you will have them at “hello.”
Five Tips For Having them at Hello: (on your signature line in email)
1. Link to your TwitterID under your name – “Tweet with me TWITTERID”
2. Link to your blog [...]

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How To Do An Uber Creative Book Trailer

September 14, 2009

.J. Jacobs has done a hilarious book trailer to announce his latest book. I encourage you to check it out and see how creativity and humor can be incorporated into book marketing!

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Muslim Personal Trainer Kicks Ass on Oprah…all by herself!

September 3, 2009
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As you know one of my missions on this blog is to truly dispel all these PR-webinars, more-money-more-money folks who promise you the “secrets to getting on Oprah” and don’t ever really reveal them.
Hmm. Why don’t they reveal them? Perhaps because they themselves have not really ever had a client on Oprah? Or maybe it’s because if [...]

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The Web is the Rubber Tree Plant and Your Blog is the Ant…

September 3, 2009
Silueta de hormiga [Ant

Image by ETicas via Flickr

Too often corporations, non-profits, musicians, and authors are throwing up a blog and thinking of them as a tiny insignificant ant amongst the more firm terra cotta of an entire website.
In reality, that tiny ant is the key to your long-term visibility on the Web.
If your whole site is not built on [...]

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Interview on PR, Twitter, and Social Media

August 31, 2009

I’ve had some folks recently email me about where they might hear my take “virtually” on PR and social media – and so once in awhile I will put a link to some of my faves.

This top one focuses on community, Web 2.0, building synergy across the world using 2.0 platform.

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Be A Mighty Social Media Force

August 31, 2009

Image by Getty Images via Daylife“This is the true joy in life – being used for a purpose recognized by yourself as a mighty one; being thoroughly worn out before you are thrown on the scrap heap; being a force of nature instead of a feverish selfish little clod of ailments and grievances complaining that [...]

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Twitter and publishing

August 25, 2009

Very interesting story of how one author got a book deal and now a published book through her use of Twitter. Check it out and keep in mind – no matter what Web 2.0 tools you are using – each one of them raises your visibility and brings new opportunities!

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Give Your Book “Social Love”

March 27, 2009

Give your book social love…

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