If you’ve not yet checked out Mediaite - and its PowerGrid, then you definitely should. From the site itself, “Mediaite’s “Power Grid” objectively ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google buzz depending on the category.”
I think the site is a superb resource for finding actionable and interesting information about the leaders in tv, radio, tv execs, producers, radio hosts etc. What’s interesting about the site is how it tracks the people who are making news for all of us and their online buzz, metrics etc. Bookmark the site and visit it often.
And if you’re still not sold on online profile/presence and why it’s important, let this site give you another kick toward embracing your online visibility!
You can also find some great Twitter handles on the site and take note how folks are using online tools.
Check out the brilliant Jack Gray (producer for Anderson Cooper), he tops the list of Twitter followers at 1,065,148 Twitter followers. It’s interesting to note how many on the TVExec list don’t have a Twitter profile. (YET!)
1. Make writing your blog a part of your day just like anything else. Don’t wait to be inspired. Set aside 30 minutes three times a week to write a blog post.
2. Read other bloggers – you’ll be inspired and it helps you understand what you can also add a topic that has not yet been covered.
3. Don’t spend all your time on Twitter, but also think about how the things you are tweeting about can be expanded into a longer blog format.
4. Use Google Alerts to create writing prompts for you that help you blog effectively on the topics you want to cover in your blog.
5. Don’t waste time blogging about topics you’re not passionate about.
6. Don’t buy into blog-envy. It keeps you from writing what you need to share and keeps all of us from reading your great wisdom.
7. Stop worrying about how many comments your blog posts are generating and start focusing on if you’re producing good content. Keep in mind you’re building your own mini-publication or magazine and that a blog post is not just about producing comments.
In Web 2.0, no matter what anyone tells you – you can’t simply put up a shiny blog and expect that milions of people will suddenly arrive to gaze at its beauty.
Just grabbing a Twitter account, polishing up your Linkedin.com account and reading one or two other bloggers is not enough either.
In that same vein, your procession (postings) on the Web using all these tools, should never be a series of over-hyped marketing messaging with little or no real insight.
Instead of looking for the quickest way to have the biggest float in the parade, why not strive instead for slowly making your way – respectfully, truthfully, and creatively.
Don’t let people fool you into thinking that just because you’re here it means you don’t have to do anything else.
Don’t be beguiled by folks who tell you there’s a quicker way of using all these tools that don’t involve work on your part.
If you really want to reap the benefits of Web 2.0, you have to be willing to march with the masses. Let them see who you really are and contribute what you can to benefit everyone.
Don’t view this work as drudgery – view it as a way to find your peeps. Find the tools that work best for you and join in!
And always remember to simply be yourself.

- Image via CrunchBase
Here are some very cool Twitter tools to check out sent to me by my pal Steve Kayser.
www.twitoria.com — shows you followers who are inactive or lame – so you can manage your follower base.
twubble can help you find followers and so can twellow and tweepular .
Steve’s favorite app for Twitter is either itweet.net ( best for newbies) or advanced user would be www.peoplebrowsr.com
Check those out! And follow Steve – Http://www.twitter.com/stevekayser .







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