Superb insight from Nielsen Media which details its new findings on social networking.
Nielsen’s study revealed a continued rise in Internet users participating on social networking sites, and a marked increase on the broadening demographic of participants.
Nielsen cites Facebook as adding almost twice as amny 50-60 year olds visitors from December 2007 to December 2008, than it has added under 18 year old visitors.
One of the key things still to remember in light of all this social activity is to keep in mind always that Linkedin.com is your “boardroom” and Facebook.com is your “playground.”
While there are some really great things happening on both platforms in terms of marketing, and connecting with people, I think that Linkedin.com is really key for peer, partner and potential opportunities specifically around growing your own personal branding and visibility.
See more on the difference between the two here.
Recent Comments