Defy Gravity with Web 2.0

On September 20, 2009, in Creativity, Doing the Greater Good, Featured, by Nettie Hartsock

[youtube]http://www.youtube.com/watch?v=MRUeEJQSKbs[/youtube]

“It’s time to trust my instincts. Close my eyes and leap. It’s time to try defying gravity. I think I’ll try defying gravity, and you can’t pull me down.” (Defying Gravity – Wicked the Musical)

I’m writing my book fulltime on Sundays and I always try to listen to inspiring and uplifting music when I’m writing. Today my work ended with the soundtrack from Wicked, The Musical.

I’ve seen Wicked close to ten times and plan on seeing it again when I go to New York in October.  (I was doubly blessed to take my teenage daughter to it for her first trip in NY last year.)

The book and the musical help inspire me to be more. The story of Elphaba and how hard she works to stay true to her mission, what she gives up along the way, and what she gains in return is timeless.

Elphaba (the green girl) also changes the people and places she comes in contact with. That’s certainly a powerful way to live your life.

For some of us, we face this new world of Web 2.0 with great fear and trepidation, but I can tell you after having been on the Web since 1995, there’s no reason to fear Web 2.0.

It’s just another upgrade.  In fact, it’s one you can make easily and bring together  the best of yourself offline blended with the offline. As they say in the musical, ”Let the green girl go.”

You’ve nothing to lose by using these tools and you and your community have so much to gain. The only thing Web 2.0 asks of you, your company or your community is to be just who you are.

Turns out the more authentic you are, the better off you are on the Web.

Web 2.0 doesn’t have any of the old smoke and mirrors tricks. Web 2.0 has disrobed the wizard controlling the masses through fear.  For the first time in a long time, you can be who you want to be and create a highly engaged following.

You can be unlimited in Web 2.0. You might even be popular.

You might even be like me, a woman who started a career on the Web in 1995 (to stay at home with my young children) and is still blessed and lucky enough to be going strong after all this time.

You can absolutely engender success on the Web 2.0, but you have to participate. You have to defy gravity along with the rest of us. Take your hits and keep flying.

Here are five ways to “defy gravity’ using Web 2.0.

1. Build your page on Facebook.

2. Build your LinkedIn.com profile to 100%

3. Stop waiting for permission to be who you are.

4. Find the people that care about your causes on places like Twitter, Facebook and other social sites.

5. Start participating by embracing your mission and your messages and sharing them across the Web without fear.

You can do it. Sweep away all your fears of failure and start flying.

If I can do it, you can do it. If they can do it, we can do it. Just take one small leap and defy gravity.

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My friend Charles Decker sent me, “Tweeting Your Way to a Job,” this morning and I have to post it. Very interesting and good story about how Twitter empowers even job seekers! And why you need a social media person who has a vibrant personality working on your behalf. (Or at the very least a good Southern accent.:>)

Also, just finished my copy of this week’s New York magazine. I love the mag, but was disappointed that they had a story titled, “Spam Haiku,” about Twitter where once again a journalist just used the Nielsen study on Twitter citing, “Recently Nielsen reported that 60% of people who use Twitter once fail to return the following month.”

Unfortunately, this study as I’ve written previously and other social media folks have also covered, did not take into account the other apps that people are using to access Twitter. So if you log in and create your account, post your first Tweet and then decide forever after to use TweetDeck, or Tweetie or other apps – and never login directly through the Twitter site login, then you were counted as the 60% who left after using Twitter only one time.

Ok, I sound like a tech geek here, but having spent almost ten years as a technology journalist, I have to say, “Folks, please spend more time researching stats about social media!!! Please don’t just pick one line out of a study and quote it as the seminal stat without really finding out more.” UGH.

Now be on your way. It’s memorial weekend and I’m turning my computer off and heading to the beach with the kids and hubby.

God Bless my late Gramps, Major General John M. Reynolds, Air Force who served our country in three wars.

What a blessing to have such an amazing Gramps.

grandpa-small

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