As anyone knows who hears me speak at events, I’m a giant fan of Linkedin.com and feel it’s an incredible tool for visibility, networking and connecting with new potential partners, customers and even journalists.
The stats on Linkedin.com usage continue to climb and it really is your virtual corporate boardroom. Every talk I give I make sure to underline this message because so many people are just using Facebook as a way to stay connected. Linkedin.com should be a primary tool for you no matter what your business vertical.
Did you know that Linkedin.com has over 70 million members spanning 200 countries? Did you know almost all the Fortune 1000 companies have a company page on Linkedin.com? Linkedin.com is the tool that helps you connect to them.
If you’re an author, entrepreneur, non-profit, for profit or private school, B2B or B2C business you should be on Linkedin.com and using it effectively to connect to a larger network of people.
Five Ways To Ensure Visibility on Linkedin.com:
1. Make sure that your profile is at 100% on your personal profile.
2. Make sure that you have filled out the Summary paragraph on your profile with actionable keywords and your best and specific description of your expertise.
3. Make sure that you have claimed your VANITY URL under your profile name on Linkedin.com. You can go into your profile and do this by clicking on EDIT profile and change your Linkedin.com link from numbers to your full name.
4. Make sure you have joined all your college alumni groups, your Linkedin.com city group (if there is one) and a couple of business groups in your profession.
5. Start the process of sending out invites to your co-workers, business partners, etc. to make sure you build up your network. Continue to accept invitations on the platform as well.
Bonus Tip: Make sure you have listed your email in your profile so that people can contact you directly.
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