If you don’t yet believe in the power of Twitter (one of a myriad of Web 2.0 tools) then check out this AdAge story on how Twittering moms drove the new Motrin campaign into the can. (Bravo! I have to say I agree with the Moms’ take on the whole thing.)
Here’s an excerpt from the article, “The ultimate demise of the campaign demonstrates either how quickly social media can galvanize a groundswell of opinion or how much power over online discourse they can give a few vocal tastemakers with outsize weight.”
See this link for the Motrin response.
The two reporters on the story really did a superb job of capturing what all “the tweets” were about!
While Moms are at it, can we do something about the Volkswagen Routan TV campaign with Brooke Shields that implies women are purposely getting pregnant just so they can own a Volkswagen van? Did one woman beside the spokesperson work on this campaign? The humor falls flat and after awhile it just seems utterly offensive.
Not to mention the van is actually a joint venture between Volkswagen and Chrysler, will be built by Chrysler and is based on Chrysler’s Town and Country Minivan.
We actually did drive a Ford Windstar when my kids were young, but wanting to own a van is not what inspired me to have my first child!
Speaking of vans, I’m smiling as I type this because my favorite skit on Saturday Night live was always the one where Chris Farley did his “van down by the river” schtick.
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