If there is only one book you read this year to prepare you for handling next year’s news and winning the competitive landscape then it has to be David Meerman Scott’s – Real Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.
It’s officially released today and is a MUST READ.
While you’re waiting for the book to arrive, you should also check out the free e-book that vividly details David’s scoop on how Fortune 100 companies respond to news queries, how real-time marketing and PR should work and what you can do to capitalize in this 24/7 environment.
To quote David, “In my research, I contacted the communications departments of the Fortune 100 companies and found that only 28 percent engaged with me in real-time. Many of those 28 companies have comprehensive real-time communications programs in place, which I describe in the ebook.”
Check out David’s post announcing the book here.
So grateful to be included in the “Age of Conversation 3: It’s Time To Get Busy” book.
This book is an incredible tome of leading marketers, writers, PR folks and others on the Web. Hope you’ll take time to check it out. And below are all the fantastic folks who contributed to the book itself.
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