The Hartsock Agency » Marketing Books http://www.nettieink.com Helping Experts Shine Online Tue, 09 Aug 2011 21:04:29 +0000 en hourly 1 http://wordpress.org/?v=3.3 Free Teleclass Tuesday Sept 28 – 12CST – Highspot Inc and ME! http://www.nettieink.com/2010/09/24/free-teleclass-tuesday-sept-28-12cst-highspot-inc-and-me/ http://www.nettieink.com/2010/09/24/free-teleclass-tuesday-sept-28-12cst-highspot-inc-and-me/#comments Fri, 24 Sep 2010 18:36:02 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=2136 Yet Another Related Posts Plugin.]]>

Promote Your Book With Social Media

Teleclass :: September 28, 2010

Teleclass Guest: Nettie Hartsock, The Hartsock Agency

As an author, you know you could be using social media to promote your book. But which tools do you use? How often do you use them? What exactly is the best way to get noticed? Join us as we chat with PR strategist Nettie Hartsock about using Twitter, Facebook, LinkedIn and blogging to attract media attention.

Register now! The first 10 people to register will receive a free hard copy edition of Traction: Get a Grip on Your Business by Gino Wickman.

Format

1-hour teleclass
Sep 28, 2010 :: 1 – 2pm ET

Price

FREE

Share

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2010/09/24/free-teleclass-tuesday-sept-28-12cst-highspot-inc-and-me/feed/ 0 Amazon Burning Books on Kindle? Nope – read updated story http://www.nettieink.com/2009/07/17/is-amazon-burning-books-on-kindle/ http://www.nettieink.com/2009/07/17/is-amazon-burning-books-on-kindle/#comments Fri, 17 Jul 2009 22:42:59 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1309 Yet Another Related Posts Plugin.]]> Read this Techcrunch story and find out! And read this update to the story here.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/07/17/is-amazon-burning-books-on-kindle/feed/ 0 Amazon Announces Amazon Encore http://www.nettieink.com/2009/05/16/amazon-announces-amazon-encore/ http://www.nettieink.com/2009/05/16/amazon-announces-amazon-encore/#comments Sat, 16 May 2009 15:57:52 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1097 Yet Another Related Posts Plugin.]]> Amazon has just launched Amazon Encore as another fantastic way for you to have the opportunity to publish your book.

Here’s an excerpt from the announcement, “AmazonEncore is a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon.com Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers. “

Here is the link for all the information from Amazon.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/05/16/amazon-announces-amazon-encore/feed/ 0 FiledBy.com Features Perseus – Go and Claim Your Author Page Too! http://www.nettieink.com/2009/05/05/filedbycom-features-perseus-go-and-claim-your-author-page-too/ http://www.nettieink.com/2009/05/05/filedbycom-features-perseus-go-and-claim-your-author-page-too/#comments Tue, 05 May 2009 20:01:32 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1047 Yet Another Related Posts Plugin.]]> I’ve been covering FiledBy.com since it was in beta and encouraging authors to officially register their pages on the site and use it as another way to get some Web 2.0 traction.

This morning Tamara Crabtree was kind enough to send me their latest press release , and it serves as a good reminder to urge all of you to claim your pages. (And hat tip to my pal Charles Decker who is brilliant and was the one to tell me about FiledBy.com in the first place nearly a year ago when it was still in beta.)

Why should you take 4 to 5 minutes and fill out your profile on the site? Because it’s worth your time in Web 2.0 and it would be silly not to do it.

The site currently has over 1.8 author pages and more than 7.5 million book pages. It’s like Wikipedia for authors except without the geeks running it who are fighting over what people can submit and how to keep it pure (like they are on Wikipedia.) The site also offers really cool bells and whistles for authors to utilize.

“Go, go and do this now,” she says,  (in her clean up your room voice.)

Note: I love geeks and am married to one who is taking a “hall pass” tonight with his buddy to go see Wolverine and can’t wait to see Star Trek. So geeks are good – just not when they’re fighting.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/05/05/filedbycom-features-perseus-go-and-claim-your-author-page-too/feed/ 1 Glenn Beck Inks Astounding Deal – Will Children be Knitting XMAS Sweaters? http://www.nettieink.com/2009/05/04/glenn-beck-inks-astounding-deal-will-children-be-knitting-xmas-sweaters/ http://www.nettieink.com/2009/05/04/glenn-beck-inks-astounding-deal-will-children-be-knitting-xmas-sweaters/#comments Tue, 05 May 2009 04:30:46 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1036 Yet Another Related Posts Plugin.]]> christmas-sweaterI have to say that yesterday when I posted the Funny Sundays little did I know how quickly the publishing wheels would bring an ironic twist to add as an addendum to the aforementioned mirthful Bill Scheft interview. Scheft notes Glenn Beck in his interview and Scheft’s book is also a release by Simon and Schuster.

So what is the news on Beck? He inked a deal with Simon and Schuster as reported by The Wall St. Journal and other outlets, which brings Beck a publishing deal described by the Journal as, “a perk that publisher has traditionally reserved solely for its most important writers, such as Stephen King.”

Beck receives a smaller advance, substantial share of the profits and has secured more creative control over how the books are marketed etc. The deal also extends to different formats including an ebook, an audiobook and a new non-fiction title.

And just in time for XMAS, Beck’s children’s picture book release, The Christmas Sweater. If S&S really wanted to go all out with that children’s book they would include a set of red, white and blue knitting needles and a pattern for creating the most magnificent and patriotic sweater anyone has ever seen, in the tiny size of your child’s Ken or Barbie(TM) dolls.

Humor aside, the deal represents how publishers are trying to stay afloat in the competitive market of publishing. I think actually that the more adaptive publishers can be in terms of these deals, the better off the publishing world is overall. (Whether ye be democrat or republican! We all like to read books and want them to stay around!)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/05/04/glenn-beck-inks-astounding-deal-will-children-be-knitting-xmas-sweaters/feed/ 0 The Last Book Party (were people weeping?) http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/ http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/#comments Wed, 04 Mar 2009 16:40:01 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=851 Yet Another Related Posts Plugin.]]> On the plane yesterday to and from Dallas, I read what I think is the best article on the history and current state of publishing. The article is in the March 2009 issue of Harper’s Magazine and is titled, “The Last Book Party: Publishing Drinks to a Life After Death,” by Gideon Lewis-Kraus. (Kraus is a brilliant writer.)

Unfortunately, when I went to Harper’s online the article is not retrievable or viewable UNLESS you are a Harper’s subscriber.

Drats! Darn! UGH! Drats!

So though it’s very frustrating that Harper’s does not have this article online (Harper’s please trust the Web and get your stuff online completely), I have to urge all of you to go and buy Harper’s Magazine and read this article.

Read it read it read it.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/feed/ 0 Great piece on Microblogging http://www.nettieink.com/2009/01/23/great-piece-on-microblogging/ http://www.nettieink.com/2009/01/23/great-piece-on-microblogging/#comments Fri, 23 Jan 2009 16:20:27 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=786 Yet Another Related Posts Plugin.]]> Great tips piece on all things Twitter, microblogging etc.  on Burrelle Luce’s site via their January newsletter. Highly recommended reading!

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/01/23/great-piece-on-microblogging/feed/ 0 If you a write “The Shack” will they read? http://www.nettieink.com/2009/01/13/if-you-a-write-the-shack-will-they-read/ http://www.nettieink.com/2009/01/13/if-you-a-write-the-shack-will-they-read/#comments Tue, 13 Jan 2009 20:34:11 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=782 Yet Another Related Posts Plugin.]]> Great story on Writer’s Digest about author William P. Young and his book, “The Shack”, very inspiring path to publishing.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/01/13/if-you-a-write-the-shack-will-they-read/feed/ 0 Enter the IPPYs http://www.nettieink.com/2009/01/13/enter-the-ippys/ http://www.nettieink.com/2009/01/13/enter-the-ippys/#comments Tue, 13 Jan 2009 19:07:15 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=780 Yet Another Related Posts Plugin.]]> I always encourage independently published authors to enter the IPPYs (Independent Book Publisher Awards) and the deadline is soon upon us! Go to this link and enter your book.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/01/13/enter-the-ippys/feed/ 0 MarketingSherpa best enewsletters http://www.nettieink.com/2009/01/07/marketingsherpa-best-enewsletters/ http://www.nettieink.com/2009/01/07/marketingsherpa-best-enewsletters/#comments Wed, 07 Jan 2009 17:22:54 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=767 Yet Another Related Posts Plugin.]]> Here’s a superb sampling of the best enewsletters and how companies, individuals and non-profits are using them to foster leads, engagement and community.

Resolve to do an e-newsletter this year. It will be a great benefit to you and your prospective customers.

Here are three e-newsletter companies you can use to push your news out:

MadMimi.com

ConstantContact.com

MyEmma.com

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2009/01/07/marketingsherpa-best-enewsletters/feed/ 1 The End of Publishing as We Know It http://www.nettieink.com/2008/09/15/the-end-of-publishing-as-we-know-it/ http://www.nettieink.com/2008/09/15/the-end-of-publishing-as-we-know-it/#comments Mon, 15 Sep 2008 15:59:40 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=566 Yet Another Related Posts Plugin.]]> Riveting article by Boris Kachka in New York Magazine, on the book publishing world and the challenges it faces in terms of staying afloat.

Share

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

]]> http://www.nettieink.com/2008/09/15/the-end-of-publishing-as-we-know-it/feed/ 0