1. Social media is all about quantity not quality.
2. Social media happens overnight and you just need a couple clever tweets to get the masses.
3. There are gurus (like Social Media Santa) that really exist and we need to be like lemmings and just do everything they say.
4. If I only post on my blog at least once a month, I know that my Google page rank will get to #10 effortlessly.
5. There is only one way to Oprah and it is only through a PR or marketing guru who wants me to listen to a ton of webinars and give them money to do so.
6. Social media can make me a celebrity – because it’s all about being a celebrity. (Hint: It’s not.)
7. I don’t have to generate useful content for my community. I only need to generate bait and switch content to get them in the door and make them buy something.
8. Social media is easy. (Hint: it’s not.)
9. Social media can cure every possible marketing pain I have.
10. Just using social media is enough, I don’t have to do any offline marketing or any other outreach.
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1. Be a competitive thought influencer. Don’t wait to chime into other conversations about your product or vertical – start new future-focused ones.
2. Always focus on the end-user never on YOU.
3. Use 2.0 tools to heighten your visiblity on the Web. Tie these tools in with offline traditional marketing/pr efforts.
4. Make sure your messaging and storytelling empowers viral word of buzz.
5. Think perennial platform, not short-term gain.
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If you only read one blog post today, then I highly recommend you read this brilliant piece by Mark Levy of Levy Innovation. Mark works with leading authors and entrepreneurs as a positioning expert including folks like David Meerman Scott, Joe Vitale and others.
Check Mark’s post out on my pal Thomas Clifford’s blog. First ever guest post blog on Thomas’ blog too!
Learn how to create strong content thru “The Fascination Method”: http://tinyurl.com/mjcgoc. A must read!
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