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	<title>The Hartsock Agency &#187; Kindle</title>
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	<link>http://www.nettieink.com</link>
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		<title>Amazon Burning Books on Kindle? Nope &#8211; read updated story</title>
		<link>http://www.nettieink.com/2009/07/17/is-amazon-burning-books-on-kindle/</link>
		<comments>http://www.nettieink.com/2009/07/17/is-amazon-burning-books-on-kindle/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 22:42:59 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[booksellers]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Marketing Books]]></category>

		<guid isPermaLink="false">http://www.nettiehartsock.com/?p=1309</guid>
		<description><![CDATA[Is Amazon burning books on Kindle?
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			<content:encoded><![CDATA[<p>Read this <a href="http://www.techcrunch.com/2009/07/17/amazon-why-dont-you-come-in-our-houses-and-burn-our-books-too/">Techcrunch </a>story<a href="http://www.techcrunch.com/2009/07/17/amazon-why-dont-you-come-in-our-houses-and-burn-our-books-too/"> </a>and find out! And read this <a href="http://www.betanews.com/article/Media-goes-crazy-over-Amazon-deleting-1984-from-Kindle-but-99cent-ebook-was-illegal-copy/1247874134">update to the story here. </a></p>
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		<title>Bravo for Bezos!</title>
		<link>http://www.nettieink.com/2009/06/16/bravo-for-bezos/</link>
		<comments>http://www.nettieink.com/2009/06/16/bravo-for-bezos/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 23:25:54 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Bezos]]></category>
		<category><![CDATA[Kindle]]></category>

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		<description><![CDATA[Bezos says future for Kindle and compatibility looks bright...
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			<content:encoded><![CDATA[<p>Jeff Bezos, the kindly CEO and caretaker of &#8220;all things Amazon&#8221; has opened the door for Amazon&#8217;s Kindle to be compatible with other e-readers. </p>
<p>Bezos, according to the NYTimes said Amazon plans to offer e-books for the price of $9.99 on other devices beyond the Kindle. </p>
<p>Bezos also noted in the future the Kindle would read other e-book formats as well. </p>
<p>Check out this <a href="http://www.informationweek.com/news/hardware/handheld/showArticle.jhtml?articleID=217900151">link </a>to see the full information. </p>
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		<title>Jason Perlow &#8211; Mr. Bezos Tear Down This Wall</title>
		<link>http://www.nettieink.com/2009/05/21/jason-perlow-mr-bezos-tear-down-this-wall/</link>
		<comments>http://www.nettieink.com/2009/05/21/jason-perlow-mr-bezos-tear-down-this-wall/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:03:59 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[bookselling]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[Jason Perlow]]></category>
		<category><![CDATA[Jeff Bezos]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[Mr. Bezos, Tear Down this Wall by Jason Perlow...
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			<content:encoded><![CDATA[<p>I found this fascinating story on Bezos and Kindle, here&#8217;s an excerpt quote:</p>
<blockquote class="zemanta-reblog-quote" style="margin: 1em 3em;">
<p><em>Amazon is not-so-quietly building a wall between itself, its competitors, and open e-book formats. It&rsquo;s time to show them that those of us who seek e-book readers without boundaries will not stand for their market monopolization and Soviet-style platform containment.</em><span class="attribution zemanta-reblog-cite" style="padding-right: 0px; display: block; padding-left: 0px; padding-bottom: 1em; width: 100%; padding-top: 1em; text-align: right;"><a href="http://blogs.zdnet.com/perlow/?p=10006">Mr. Bezos, Tear Down This Wall</a>, May 2009</span></p>
</blockquote>
<p>You should read the whole article as it&#8217;s important in terms of Amazon and Kindle.</p>
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		<title>Kindle News</title>
		<link>http://www.nettieink.com/2009/05/08/kindle-news/</link>
		<comments>http://www.nettieink.com/2009/05/08/kindle-news/#comments</comments>
		<pubDate>Fri, 08 May 2009 17:15:51 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Books]]></category>

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		<description><![CDATA[Kindle news...
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			<content:encoded><![CDATA[<p>Great story in <a href="http://tinyurl.com/c2tc62">NYTimes</a> on Kindle release.</p>
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		<title>Kindle Release &#8211; $489 &#8211; Adobe PDF capability and vulnerability &#8211; Yikes</title>
		<link>http://www.nettieink.com/2009/05/07/kindle-release-489-adobe-pdf-capability-and-vulnerability-yikes/</link>
		<comments>http://www.nettieink.com/2009/05/07/kindle-release-489-adobe-pdf-capability-and-vulnerability-yikes/#comments</comments>
		<pubDate>Thu, 07 May 2009 23:30:38 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Adobe PDF]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://www.nettiehartsock.com/?p=1052</guid>
		<description><![CDATA[I&#8217;m a giant fan of the teleread site and urge you to follow it for the latest news on Kindle and all things ebook. David Rothman does a great job of covering all this! Paul Biba  also is stellar as the is the Co-Editor. The latest Kindle is going to be priced at nearly five [...]
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			<content:encoded><![CDATA[<p>I&#8217;m a giant fan of the <a href="http://www.teleread.org/2009/05/06/489-is-price-of-the-kindle-with-the-97-inch-screen-summer-shipment-but-preorders-possible-today/">teleread </a>site and urge you to follow it for the latest news on Kindle and all things ebook. David Rothman does a great job of covering all this! Paul Biba  also is stellar as the is the Co-Editor.</p>
<p>The latest Kindle is going to be priced at nearly five hundred dollars ($489) and offers a built-in PDF reader according to the release, &#8220;<em><strong>New Built-In PDF Reader: </strong>Kindle DX features a built-in PDF reader using Adobe Reader Mobile technology for reading professional and personal documents. Like other types of documents on Kindle, customers simply email their PDF format documents to their Kindle email address or move them over using a USB connection.&#8221;</em></p>
<p>Right now, Adobe is dealing with a big problem in terms of its PDF readers &#8211; so hopefully that will be addressed in the mobile reader included with the Kindle. Adobe&#8217;s PDF readers have a <a href="http://tinyurl.com/dlrjal">java vulnerability</a> that the company is frantically trying to fix. And according to the <a href="http://blogs.adobe.com/psirt/2009/05/adobe_reader_issue_update.html">Adobe security blog </a>a fix should be released on May 12th if all goes well.</p>
<p>Back to Kindle, I think the cost of the new Kindle is, as my friend <a href="http://www.hooplamedia.com">Jennifer Robenalt</a> would say, &#8220;<em>Ridunculous.&#8221;</em> (I don&#8217;t know that she would say it about the cost of the Kindle, but I love how she effortlessly uses the term and it&#8217;s always spot-on.) So I will say the pricing is &#8220;ridunculous.&#8221;</p>
<p>It&#8217;s more expensive than the iPhone(TM)!</p>
<p>Let&#8217;s see how it does in the market, will be interesting to watch.</p>
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		<title>Newspapers and ereaders</title>
		<link>http://www.nettieink.com/2009/05/07/newspapers-and-ereaders/</link>
		<comments>http://www.nettieink.com/2009/05/07/newspapers-and-ereaders/#comments</comments>
		<pubDate>Thu, 07 May 2009 16:06:38 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Observation]]></category>
		<category><![CDATA[ereaders]]></category>
		<category><![CDATA[Kindle]]></category>
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		<description><![CDATA[Newspapers and ereaders
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			<content:encoded><![CDATA[<p>An interesting <a href="http://www.pbs.org/mediashift/2009/05/should-newspapers-create-consortium-for-e-readers126.html">piece today</a> on Kindle, newspapers and ereaders.</p>
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		<title>Amazon Kindle new details&#8230;but will it float?</title>
		<link>http://www.nettieink.com/2009/05/05/amazon-kindle-new-detailsbut-will-it-float/</link>
		<comments>http://www.nettieink.com/2009/05/05/amazon-kindle-new-detailsbut-will-it-float/#comments</comments>
		<pubDate>Tue, 05 May 2009 16:49:38 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Marketing Books]]></category>
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		<description><![CDATA[Amazon new Kindle details...but will it float?
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			<content:encoded><![CDATA[<p>I know we&#8217;re all riveted to our reading chairs just waiting to hear more about Amazon&#8217;s new Kindle so wanted to share this <a href="http://www.gearlog.com/2009/05/new_kindle_gets_pictures_specs.php">link with you</a> about some early details about the upcoming release. The article also says Amazon has inked a deal with the NYTimes to have it be part of a subscriber option with low monthly fee for Kindle users.</p>
<p>Alas, what goes unmentioned is whether or not the new Kindle is waterproof. I&#8217;ve found a <a href="http://www.amazon.com/TrendyDigital-WaterGuard-Waterproof-Case-Kindle/dp/B0026GJHVY">&#8220;trendy waterproof case&#8221; </a>for Kindle on Amazon, so I have to assume it&#8217;s not.</p>
<p>If you&#8217;ve been reading my blog for any long period of time (at least since May 08) you&#8217;ll know that I&#8217;m still peeved at Amazon for thinking Kindle is just a tech gadget and marketing it for the most part to tech folks. I was in LA at BookExpo when it debuted, and started pondering then why Bezos felt it useful to show a woman using a Kindle in the kitchen to read a recipe for dinner.</p>
<p>I still want them to do a whole marketing campaign to women that would focus around those moments when we sneak into the bathroom, lock the door and do our &#8220;Calgon take me away&#8230;&#8221; bath. If you&#8217;re a Mom, you know what I&#8217;m talking about when I say <em>sneak</em> &#8211; it implies as it should that you have to be <em>sneaky</em> to get a long hour in the bathtub with a thriving family of <strong>need.</strong></p>
<p>When I say <strong>need,</strong> I mean it in the best possible way, like &#8220;<em>Mom, I need my socks. Honey, I need you to find my Pilates mat. Mom, the pug ate my mini-Yoda toy from Burger King and I need you to get it back</em>.&#8221;</p>
<p>One hour in a bathtub with music, a margarita and double lock on the door does wonders. And if you have a Kindle to read in the bathtub and you know if you drop it (because you will) that it will survive the water immersion, that&#8217;s one less worry during the solace of the bath.</p>
<p>I also thought of a new campaign that Amazon could roll out which is completely stolen from the Brooke Shields/Calvin Klein campaign for jeans.</p>
<p><img class="aligncenter size-full wp-image-1043" title="kindle" src="http://www.nettiehartsock.com/wp-content/uploads/2009/05/kindle.jpg" alt="kindle" width="97" height="112" /></p>
<p>Amazon&#8217;s campaign would be a harried Mom, closing the door of her bathroom and as she&#8217;s stepping into the bubbly water, holding her Kindle, she would say, <em>&#8220;Nothing comes between me and my Kindle, not even water.&#8221;</em></p>
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