Read this Techcrunch story and find out! And read this update to the story here.

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Bravo for Bezos!

On June 16, 2009, in Amazon, Books, Featured, by Nettie Hartsock

Jeff Bezos, the kindly CEO and caretaker of “all things Amazon” has opened the door for Amazon’s Kindle to be compatible with other e-readers.

Bezos, according to the NYTimes said Amazon plans to offer e-books for the price of $9.99 on other devices beyond the Kindle.

Bezos also noted in the future the Kindle would read other e-book formats as well.

Check out this link to see the full information.

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Jason Perlow – Mr. Bezos Tear Down This Wall

On May 21, 2009, in Amazon, Featured, Kindle, by Nettie Hartsock

I found this fascinating story on Bezos and Kindle, here’s an excerpt quote:

Amazon is not-so-quietly building a wall between itself, its competitors, and open e-book formats. It’s time to show them that those of us who seek e-book readers without boundaries will not stand for their market monopolization and Soviet-style platform containment.Mr. Bezos, Tear Down This Wall, May 2009

You should read the whole article as it’s important in terms of Amazon and Kindle.

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Kindle News

On May 8, 2009, in Amazon, Featured, Kindle, by Nettie Hartsock

Great story in NYTimes on Kindle release.

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I’m a giant fan of the teleread site and urge you to follow it for the latest news on Kindle and all things ebook. David Rothman does a great job of covering all this! Paul Biba  also is stellar as the is the Co-Editor.

The latest Kindle is going to be priced at nearly five hundred dollars ($489) and offers a built-in PDF reader according to the release, “New Built-In PDF Reader: Kindle DX features a built-in PDF reader using Adobe Reader Mobile technology for reading professional and personal documents. Like other types of documents on Kindle, customers simply email their PDF format documents to their Kindle email address or move them over using a USB connection.”

Right now, Adobe is dealing with a big problem in terms of its PDF readers – so hopefully that will be addressed in the mobile reader included with the Kindle. Adobe’s PDF readers have a java vulnerability that the company is frantically trying to fix. And according to the Adobe security blog a fix should be released on May 12th if all goes well.

Back to Kindle, I think the cost of the new Kindle is, as my friend Jennifer Robenalt would say, “Ridunculous.” (I don’t know that she would say it about the cost of the Kindle, but I love how she effortlessly uses the term and it’s always spot-on.) So I will say the pricing is “ridunculous.”

It’s more expensive than the iPhone(TM)!

Let’s see how it does in the market, will be interesting to watch.

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Newspapers and ereaders

On May 7, 2009, in Featured, Observation, by Nettie Hartsock

An interesting piece today on Kindle, newspapers and ereaders.

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I know we’re all riveted to our reading chairs just waiting to hear more about Amazon’s new Kindle so wanted to share this link with you about some early details about the upcoming release. The article also says Amazon has inked a deal with the NYTimes to have it be part of a subscriber option with low monthly fee for Kindle users.

Alas, what goes unmentioned is whether or not the new Kindle is waterproof. I’ve found a “trendy waterproof case” for Kindle on Amazon, so I have to assume it’s not.

If you’ve been reading my blog for any long period of time (at least since May 08) you’ll know that I’m still peeved at Amazon for thinking Kindle is just a tech gadget and marketing it for the most part to tech folks. I was in LA at BookExpo when it debuted, and started pondering then why Bezos felt it useful to show a woman using a Kindle in the kitchen to read a recipe for dinner.

I still want them to do a whole marketing campaign to women that would focus around those moments when we sneak into the bathroom, lock the door and do our “Calgon take me away…” bath. If you’re a Mom, you know what I’m talking about when I say sneak – it implies as it should that you have to be sneaky to get a long hour in the bathtub with a thriving family of need.

When I say need, I mean it in the best possible way, like “Mom, I need my socks. Honey, I need you to find my Pilates mat. Mom, the pug ate my mini-Yoda toy from Burger King and I need you to get it back.”

One hour in a bathtub with music, a margarita and double lock on the door does wonders. And if you have a Kindle to read in the bathtub and you know if you drop it (because you will) that it will survive the water immersion, that’s one less worry during the solace of the bath.

I also thought of a new campaign that Amazon could roll out which is completely stolen from the Brooke Shields/Calvin Klein campaign for jeans.

kindle

Amazon’s campaign would be a harried Mom, closing the door of her bathroom and as she’s stepping into the bubbly water, holding her Kindle, she would say, “Nothing comes between me and my Kindle, not even water.”

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