If you’ve not yet checked out Mediaite - and its PowerGrid, then you definitely should. From the site itself, “Mediaite’s “Power Grid” objectively ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google buzz depending on the category.”
I think the site is a superb resource for finding actionable and interesting information about the leaders in tv, radio, tv execs, producers, radio hosts etc. What’s interesting about the site is how it tracks the people who are making news for all of us and their online buzz, metrics etc. Bookmark the site and visit it often.
And if you’re still not sold on online profile/presence and why it’s important, let this site give you another kick toward embracing your online visibility!
You can also find some great Twitter handles on the site and take note how folks are using online tools.
Check out the brilliant Jack Gray (producer for Anderson Cooper), he tops the list of Twitter followers at 1,065,148 Twitter followers. It’s interesting to note how many on the TVExec list don’t have a Twitter profile. (YET!)
Which came first the website or the blog?
While it’s important to have some sort of presence on the Web, the times they are a changin, for what drives search engine mojo.
Did you know you can have a blog self-hosted on your domain that can give you the very added bonus of driving natural search engine traffic each time you post new content.
Yes, I’ve definitely partaken of the blog Kool-aid!
Here is a new way to look at what your site is creating for you.
Search engines love updated CONTENT and lots of it. Content is what colors the stick figure of your website and keeps the search engines coming back for more.
Think of it in terms of what search engines see. A stick figure website with no blog, no keywords, no tags, no new content, no feeds. (See Option 1 below)
Option #1 your website without a blog:
Option #2 – your website with a blog:
I think I would pick Option #2.
While you don’t have to have your entire website built on a WordPress platform – you can at least add a blog to the website so that each time you’re posting your brilliance the web crawlers are coming back to the site!
Using tags and categories for your blog posts also help you grow your search engine visibility as does linking to outside blogs! (Authentically!)
Even if you decide to stay stick figure and not have a blog, you should still help your site along by:
1. Submit to the ADD URL form through Google – http://www.google.com/addurl.html .
2. Submit your site to (MSN) LIVE -
http://search.msn.com/docs/submit.aspx .
3. Submit your site to Yahoo – https://siteexplorer.search.yahoo.com/submit
Now go out there and attract those web crawlers!!
1. Use Google Blog Search and search on the title for a very successful book in your genre. What the search returns will be blogs that have mentioned, reviewed or featured the book. Make your own pitch list from this as well. In your own email pitch to the blogger, say something like, “I know that you recently reviewed “Freakonomics” and was hoping you might review my book as well. My book is similar to this one in terms of “FILL IN BLANK HERE.”
2. Don’t forget to look for book discussion groups on the Web as well. Don’t just think blogs. Think forums and book groups online. Read about this group that just formed in the UK.
3. Or look at these groups – Booktalk.org and Bookbrowse.com
4. Check out the ALA information to find more book clubs and book groups at libraries.
5. You absolutely must join Shelfari.com and Goodreads.com and for good karma release at least one copy of your book on Bookcrossing.com.







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