Posts tagged as:

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Kiss Your Publicist Goodbye (and still be loved by media online and offline)

March 12, 2010
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7 Ways to Kiss Your Publicist Goodbye
1. Make your site a mini-magazine issue of thought-leadership. Look at your site as though it’s a real publication for both your peers and the media to source for news. Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure [...]

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You Don’t Have to Pay a PR Firm to Tell You…

March 12, 2010
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1. Journalists are curious and under very tight deadlines. You can write all the content you want on your blog, Twitter account, Facebook but if you don’t work at making it interesting, enticing and engaging they won’t source it.
2. Who the top reviewers  Amazon are for your genre. Get them yourself by doing a search on [...]

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If I Were An Author I Would…

February 7, 2010
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1. Spend most of my time researching blogs and online websites instead of kvetching that my traditional publicity firm is just not trying.
2. Understand that I don’t need a publicist, mygrandma or even my publisher to work on my behalf to get coverage for my books! I can compile a list of blogs and start participating way before my [...]

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You Can Save Yourself from Buying Social Media “Guru” Products by…

February 4, 2010
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MYTH: You’re only going to find out the real deal on how to use social media off a long-copy sales page and a series of bonuses and webinars which you have to purchase.
REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you [...]

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Twas The Night Before Social Media…

December 18, 2009
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Twas the Night Before Social Media….
Twas the night before social media, when all through the Web
Not a Facebooker was statusing, no new updates in sight.
The tweets all tweeted on the Twitter with care,
In hopes that St. Click soon would be there.
 The 24/7 social media gurus nestled all snug in their beds,
While visions of new DIGGs danced through their heads.
And [...]

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Create Your Own Mini Biopic on Animoto

December 3, 2009
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Because part of the focus of this blog is to always provide inexpensive or free ways for authors to do their own PR/marketing, I would be remiss if I did not encourage you to create your own Animoto.
I was up last night like a little Animoto elf creating some and I like this one best. [...]

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If Facebook were an Acronym…

November 2, 2009

Friends (or Faux Foes)
Abundantly
Captivatingly
Expressing
Buoyant
Opinions
Online
Keenly

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Humor and Your Southern Social Media Manners!

October 30, 2009

My friend Mark Levy (Twitter – @levyinnovation), has provided me an endless tool for laughter when I’m having a particularly lousy day, because he mentioned to me that every time he sees the Geico pothole commercial he thinks it sounds just like me and it makes him laugh.
(I’ve included the commercial YouTube at the [...]

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Your Mom Called and She’s Googling You

October 16, 2009

Six Ways To Help Her Find you Faster…
1. Stop being sheepish about your accomplishments and build a truly savvy and transparent profile for yourself on the Web.
(Oy vey – you’re not tooooooo olddddddd to be on the Web. Seriously.)
2. Use Twitter for good, not evil. As mega-celebs close down their Twitter accounts it just [...]

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Help I’ve Fallen into Web 2.0 and I Can’t Get Out

September 25, 2009
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I was reading my friend and inspiring mentor Kathy Caprino’s post on how all of us can and should ask for help when we need it, and it inspired me to write this post.
Kathy says, “Blogging, social media, and the digital movement aren’t bad.  What is bad, however, is that thousands of people who need [...]

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Defy Gravity with Web 2.0

September 20, 2009
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“It’s time to trust my instincts. Close my eyes and leap. It’s time to try defying gravity. I think I’ll try defying gravity, and you can’t pull me down.” (Defying Gravity – Wicked the Musical)
I’m writing my book fulltime on Sundays and I always try to listen to inspiring and uplifting music when I’m writing. Today my [...]

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Economy of Effort and Social Media

September 10, 2009
Web 2.0 Landscape

Image by vincos via Flickr

As the success of using social media continues to rise, one of the key things to keep in mind is the “economy of effort” as it relates to the time you’re spending on all your social media endeavors.
Instead of trying to be active on all the grouplists, all the social media sites as well as [...]

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