Here’s a superb sampling of the best enewsletters and how companies, individuals and non-profits are using them to foster leads, engagement and community.
Resolve to do an e-newsletter this year. It will be a great benefit to you and your prospective customers.
Here are three e-newsletter companies you can use to push your news out:
I learned an extremely valuable lesson today from a client that I really think is extraordinary in terms of email and its usage. Too many of us have become used to just reaching out via email and to responding to emails too quickly without really reading them for clarity. (When I say “too many of us”, I actually mean me!)
I make a living emailing and phoning journalists etc. for my clients, but this morning I learned that a rush to read and respond to emails can also lead to misreading the intention of the email. Oy vey! I did a whopper of it this morning and so here are some lessons I learned from the experience.
Tips for Email First Responders (to calm them down):
1. Don’t read an email and immediately respond, espescially if it’s a long email. Take your time in reading it, print it out and take some time in thinking what the email is asking and what you need to do on your end.
2. Email lacks emotion and because of that oftentimes you can misapply emotion to email where it really is not present.
3. If you have a question about the email then pick up the phone, don’t spend 30 minutes responding and sending back the questions, just pick up the gosh-darn phone!
4. Email should not serve as the primary interaction you have with a client, a reporter or your family. (note to self: quit emailing hubby with ‘honey-do” lists…just ask him nicely.)
5. Put yourself on an email schedule. I’ve done this and it’s actually a great help in terms of not getting mired down in email. Don’t spend all your hours in your inbox.
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