Happy Birthday to Facebook which as of Feb. 4th will be five years old! Wow!
In tech years, that means Facebook is still in its infancy and I can only imagine what will come in the next five years. (As a recovering technology journalist from back in the day, I can fondly remember writing about gmail in beta and all those ubiquitious apps we now use as part of Google.)
So go Facebook go! And I encourage all of you to get on the Facebook bandwagon.
Interesting stats:
15 million users update their statuses at least once each day
24 million pieces of content are shared each month
Thousands of companies are now on Facebook and its growing leaps and bounds.
See Mark Zuckerberg’s special post here.
I’m so glad to be a part of this amazing group of folks and announce that the “Age of Conversation 2: Why They Don’t Get It” is now available for purchase! All the proceeds go to Variety, the Children’s Charity and what a wondrous group of extraordinary creatives, marketers, bloggers, storytellers have been amassed in this book.
Featuring over 300 authors from over 15 countries, there are 3 versions for sale: hardback, paperback and ebook. I recommend you buy one for yourself and one for a friend!
The AOC2 book tackles these categories:
Manifestos
Keeping Secrets in the Age of Conversation
Moving from Conversation to Action
The Accidental Marketer
A New Brand of Creative
My Marketing Tragedy
Business Model Evolution
Life in the Conversation Age
This book like the first, Age of Conversation was created completely through virtual collaboration.
My essay is titled, “Post Traumatic Skype Disorder: There Goes Mommy Twittering Again.” I cannot recommend this book highly enough as a resource and inspiration for all that is Web 2.0.
And here is a the whole list of authors, and next year I’m sure the group will continue to grow! Join the fun and buy the book!
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise
Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Several years ago I worked for a mover and shaker in the business world who chided me often for sharing “too much information” and not requiring that people pay me for it.
Admittedly, I’m becoming more savvy about not giving everything away, but I still think it’s important for all of us to help one another when we can whether it be in business or in life.
One my heroes is Albert Schweitzer and I have this quote of his over my computer in my office.
“Do something for somebody every day for which you do not get paid.” Albert Schweitzer
It inspires me to always share freely what I can with other folks. The knowledge I have, particularly in the online arena, comes from a ten year career as a technology journalist.
I would never have been able to be a success at that career had I not encountered so many wonderful CEOs like Jon Nordmark, Zach Nelson, Royal Farros, Evan Nisselson and countless others who were willing to share their company stories with me.
By doing that, they helped me stay a mom by day and writer at night!
And am always grateful to Mark Brownlow, the first person who hired me to do writing on the Web.
While we’re all very good at what we do, how often do we take a moment to easily explain to someone how to open a Twitter account, run a release on PRWeb.com or free of charge run their web site through HubSpot’s – Websitegrader.com?
If we’re the digital 2.0 revolution, let’s take as many folks as we can along with us. The world will be a better place by doing so.
When I work with authors, one of our key initiatives focuses around moving from “Book To Brand“, and in this competitive publishing environment that’s one of the most important things you can do as an author no matter who you work with. (Yes, I am the proud owner of the domain name BooktoBrand.com – but no launch news or hard selling here! No webinar, no secret selling sauce, no online podcasts that you tune in for months on end and still don’t gain actionable insight!) Actually the site itself is just sitting there which is fine with me. I just use the phrase so much I felt the need to buy the domain name.
Ok, now back to your book and your brand.
How does one go from “Book to Brand”?
Great question!
Here are five things you can do today to help ensure you’re not a one-book wonder. And by the way, if all you ever do is write one book, bravo! Congrats! You’ve done wonderfully, but what is going to energize your practice, potential client base and your target audience a couple years down the line?
Your BRAND!
Still not clear?
Think Jim Collins. Think Brian Tracey. Think James Ray from “The Secret”.
Ultimately your goal as a business author or consultant is for your brand to be so much larger than your book that you never ask, “What’s the ROI on me letting that group have 100 books?” Heck, you’re giving your book away to and fro if you’ve gone from “book to brand” because it’s not about the book. It’s about you and you’re the brand.
Think BRAND.
Oh…those five tips…here they are: Continue reading »
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