When I work with authors, one of our key initiatives focuses around moving from “Book To Brand“, and in this competitive publishing environment that’s one of the most important things you can do as an author no matter who you work with. (Yes, I am the proud owner of the domain name BooktoBrand.com – but no launch news or hard selling here! No webinar, no secret selling sauce, no online podcasts that you tune in for months on end and still don’t gain actionable insight!) Actually the site itself is just sitting there which is fine with me. I just use the phrase so much I felt the need to buy the domain name.
Ok, now back to your book and your brand.
How does one go from “Book to Brand”?
Great question!
Here are five things you can do today to help ensure you’re not a one-book wonder. And by the way, if all you ever do is write one book, bravo! Congrats! You’ve done wonderfully, but what is going to energize your practice, potential client base and your target audience a couple years down the line?
Your BRAND!
Still not clear?
Think Jim Collins. Think Brian Tracey. Think James Ray from “The Secret”.
Ultimately your goal as a business author or consultant is for your brand to be so much larger than your book that you never ask, “What’s the ROI on me letting that group have 100 books?” Heck, you’re giving your book away to and fro if you’ve gone from “book to brand” because it’s not about the book. It’s about you and you’re the brand.
Think BRAND.
Oh…those five tips…here they are: Continue reading »










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