Sally Falkow is a brilliant guru of all things PR and here’s a very interesting post she did on her blog about corporations and social media.
Excerpt, “75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of those campaigns will be classified as failures, predicts Sarner. What are they doing wrong?
“(Businesses) will rush to the community and try to connect, but essentially they won’t have a mutual purpose, and they’ll fail,” Sarner said.”
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