“A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living.” (R.Steiner)

If you’re planning to start up your social media campaign, outreach or presence, you need to remember that your community as a whole should grow and build on the idea that there is a place for every single soul.

Yes, it’s absolutely important to define your target audience and participate in the social media community on a daily basis, but you must also foster the soul of your social media community.

Social media benchmarks can also be maintained in any social media campaign and those can be measured by views, follows, comments and subscribers.

And just as any other benchmark,  you  want to ensure the soul of the community is counted as a valuable measurement of how you’re doing.

To measure the soul of your social media here are four questions to ask during any campaign:

1. Are we engaging the community authentically and helping them feel important, valued and relevant?

2. Are we applying a marathon mentality or a sprint mentality to building the community? (Tip: Running longer distances with your whole community will let them know you’re in it with them not just for the short-term gain.)

3. Are the social media endeavors based only on currency or are they based on changing lives with our brand, product or service? (Tip: Changing lives is much more rewarding!)

4. Does every soul count? (Tip: If it doesn’t, you’re not going to have a successful long-term marathon.)

Now, go and find the soul of your community.

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Read it and learn.

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Dee Dee Meyers was the first woman Press Secretary and she was also the youngest. I highly recommend every single woman buy her book and pass it on to their daughters as well. Her book is, “Why Women Should Rule the World”, and it is a must read. The book should be in every university’s political science department as well.

One quote from the taping that was in regard to women running for office and the disparity of numbers in comparison to men, “Statistically women are every bit as likely to win if they run, it’s just trying to get them to run.” Dee Dee was in town for Annie’s List luncheon as well and really works to engender women to aspire to political office.

Did you know for instance that part-time legislatures like the one we have in the state of Texas actually serve as obstacles to women running for office?

Look into it and see how that works, and then think about your daughters, and their daughters and how our country needs the best of both genders to function at the highest level.

I also liked Dee Dee’s take on work/life balance and women, “Nobody said, ‘How is Obama going to manage running the country and balance the care for two small children?.”

Go and buy her book. Read it and think about how you’re going to effect, engender and initiate change in your community.

Think about how you’re going to apply the power of 2.0 to build your base, engage your base and multiply your base. You can do it!

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