The Hartsock Agency » business 2.0

Kathy Sierra – Another SXSW Standout

Nettie Hartsock — Fri, 20 Mar 2009 22:40:51 +0000

I wanted to share another SXSW standout for the interactive sessions. Of course Tony Hseih from Zappos was interesting and he’s great to follow on Twitter, but I really loved also Kathy Sierra’s presentation.

Thought she did a phenomenal job of inspiring and elevating the conversation – plus she brought Gary up and had him talk about the importance of “love and heart” in everything you do.

Having spent a decade as a technology journalist before my current incarnation I can tell you that Kathy’s story is always inspiring and her take on all things “breakthrough” are not only actionable but lively.

The key for all of us is to do what we love and keep our congruent brand (ourselves) in that same zone with like-minded folks and people who uplift us on a daily basis.

I also had the great pleasure of sitting behind one of my own personal heroes, Hugh Mcleod , whose new book, “Ignore Everybody” is coming out in June. Go and buy it!

Now for Kathy’s takeaways:

1. “It’s not in the corner because you don’t use it, you don’t use it because it’s in the corner.”

2. “Think clueless.”

3. “Don’t make a better X, make a better use of X.”

4. Always ask, “What is the bigger experience?”

5. “What movie are your users (or audience) in and what movie do they really need to be in?”

6. Don’t have death by risk aversion.

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SXSW Interactive Yippee!

Nettie Hartsock — Fri, 13 Mar 2009 21:18:11 +0000

I’m super excited about the Interactive Fest that kicked off today here in Austin! I’ll blog about it all week and hopefully deliver some very good tips you can use to help empower all that you’re doing!

If you want to know more about the event (and there are still day passes available), the go to this link.

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Web 2.0 for Small Businesses and Giddy Entrepreneurs

Nettie Hartsock — Fri, 13 Mar 2009 20:21:33 +0000

My partner Jennifer Robenalt and I with our B is For Blog, LLC consultancy are offering some superb 2.0 seminars and I wanted to encourage you to attend them if you can!

Total disclaimer: We will actually give you real advice that you can use after the seminar. We do not want to offer ten week e-classes, we only provide actionable insight and tried and true tips for you to immediately implement.

Please join us for one (or all) of our outstanding Web 2.0 classes designed to give small business owners incredible, information-packed, and cost-effective professional development opportunities.

In tough economic times, getting the best possible information to help grow your business, create relationships and get customers is essential. Before you hire an expensive marketing or PR consultant, check out one of our classes and walk away with actionable steps you can immediately begin to use to grow your business now.

Materials are included.

If you have any of the following questions, please register today–our classes always fill up fast!

- What is a blog and why should I start one?

- How can I use social networking tools like Twitter, Linkedin, and Facebook to help my business?

- How do I promote my blog?

- Can I reach out to bloggers to promote my business?

- What is the “netiquette” for starting or participating in a dynamic online community?

- I’m not comfortable with traditional “hard sells” or “marketingspeak.” Is social media a good alternative to that?

To register for any class, just visit:

http://www.eventbrite.com/org/157276281?s=1122443

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Loved this article on how to use Twitter

Nettie Hartsock — Tue, 23 Sep 2008 21:48:16 +0000

Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.

Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David Henderson is also the wonderful guru who re-designed my blog with all the bells and whistles and I’ve always been a great admirer of his career.

Now “go on” as Tracey Ullman used to say! Go and Twitter.

Oh and before I forget! Go and read Toby Bloomberg’s brilliant series on blogger relations. As a recovering tech journalist, current blogger and online publicist I can tell you the series she did is outstanding and illuminating. Let the bloggers be heard! Toby is just the best at discovering and deciphering for the rest of us how the best in social media are succeeding! Kudos!!

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