I felt compelled to post about a blog post I just came across, because I think it gives a good idea of how some PR folks view bloggers.
I excerpted this statement from the post,” Not sharing all the details upfront about an upcoming campaign when inviting bloggers to participate is a very good thing.”
Read the whole post and see where you fall on bloggers, PR and how best to reach out to them. I think it’s never a good idea to start out with a mystery when engaging in a collaboration with anyone, but would love to hear your take on it too! Notice I use the word collaboration. Bloggers even if they are being paid to be “brand identity enthusiasts” still need to feel a part of team, and certainly are due the respect and transparency of anyone else on the team.
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BYOB (Be Your Own Brand) for the New Year:
1. Stop trying to duplicate what others are doing and be your own brand.
2. Think outside the blog, the Twitter, Web 2.0 and make sure your virtual self is aligned with the real you.
3. Make your content count. Repurpose, repurpose, repurpose.
4. Congruency is key.
5. Community is power.
6. A good story is what most inspires and initiates action. Tell a good story and keep em coming back for more.
7. Encourage discussion on your blog by asking more questions instead of giving all the answers.
8. Remember you are the brand so attract partners, peers, clients that will bring out the very best in you.
9. Collaborate, collaborate, collaborate.
(And #10 – in honor of the Carl Jung action figure Santa brought me for Christmas!)
10. Remember, “The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.” (Carl Jung)
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