Client Causes Brouhaha – is it good for a book?

On May 11, 2009, in Featured, by Nettie Hartsock

My fantastically funny client Bill Scheft, author of “Everything Hurts” recent remarks (jokes – because he is a comedian) have started a bit of a web brouhaha for conservative blog commentors. Bill was part of the Comedy Panel at Washington D.C.’s Newseum event on Friday and his comments were then posted in stories across the Web.

He missed being on Hardball With Chris Matthews by a comedy hair (or the hair of his chinny chin chin) but he did manage to hang out with Obama’s speech writer and do a killer set for the Writer’s Guild Comedy Night on that same Friday.

So is creating controversy on the Web good for selling books? As they used to say in the old days, “any news is good news,” and that still holds true on the Web #.0(insert your own number here up to 80.0).

Plus, hopefully more Dems will buy Bill’s book in support of his extraordinary wit and chutzpa.

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Kindle News

On May 8, 2009, in Amazon, Featured, Kindle, by Nettie Hartsock

Great story in NYTimes on Kindle release.

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I’ve been covering FiledBy.com since it was in beta and encouraging authors to officially register their pages on the site and use it as another way to get some Web 2.0 traction.

This morning Tamara Crabtree was kind enough to send me their latest press release , and it serves as a good reminder to urge all of you to claim your pages. (And hat tip to my pal Charles Decker who is brilliant and was the one to tell me about FiledBy.com in the first place nearly a year ago when it was still in beta.)

Why should you take 4 to 5 minutes and fill out your profile on the site? Because it’s worth your time in Web 2.0 and it would be silly not to do it.

The site currently has over 1.8 author pages and more than 7.5 million book pages. It’s like Wikipedia for authors except without the geeks running it who are fighting over what people can submit and how to keep it pure (like they are on Wikipedia.) The site also offers really cool bells and whistles for authors to utilize.

“Go, go and do this now,” she says,  (in her clean up your room voice.)

Note: I love geeks and am married to one who is taking a “hall pass” tonight with his buddy to go see Wolverine and can’t wait to see Star Trek. So geeks are good – just not when they’re fighting.

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I know we’re all riveted to our reading chairs just waiting to hear more about Amazon’s new Kindle so wanted to share this link with you about some early details about the upcoming release. The article also says Amazon has inked a deal with the NYTimes to have it be part of a subscriber option with low monthly fee for Kindle users.

Alas, what goes unmentioned is whether or not the new Kindle is waterproof. I’ve found a “trendy waterproof case” for Kindle on Amazon, so I have to assume it’s not.

If you’ve been reading my blog for any long period of time (at least since May 08) you’ll know that I’m still peeved at Amazon for thinking Kindle is just a tech gadget and marketing it for the most part to tech folks. I was in LA at BookExpo when it debuted, and started pondering then why Bezos felt it useful to show a woman using a Kindle in the kitchen to read a recipe for dinner.

I still want them to do a whole marketing campaign to women that would focus around those moments when we sneak into the bathroom, lock the door and do our “Calgon take me away…” bath. If you’re a Mom, you know what I’m talking about when I say sneak – it implies as it should that you have to be sneaky to get a long hour in the bathtub with a thriving family of need.

When I say need, I mean it in the best possible way, like “Mom, I need my socks. Honey, I need you to find my Pilates mat. Mom, the pug ate my mini-Yoda toy from Burger King and I need you to get it back.”

One hour in a bathtub with music, a margarita and double lock on the door does wonders. And if you have a Kindle to read in the bathtub and you know if you drop it (because you will) that it will survive the water immersion, that’s one less worry during the solace of the bath.

I also thought of a new campaign that Amazon could roll out which is completely stolen from the Brooke Shields/Calvin Klein campaign for jeans.

kindle

Amazon’s campaign would be a harried Mom, closing the door of her bathroom and as she’s stepping into the bubbly water, holding her Kindle, she would say, “Nothing comes between me and my Kindle, not even water.”

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bill-scheftBill Scheft, a 15-time Emmy-nominated writer for David Letterman, is the author of two previous novels, The Ringer and Time Won’t Let Me, which was a finalist for the 2006 Thurber Prize for American Humor. He has also written for the The New Yorker, The New York Times, Esquire and Sports Illustrated. He lives in New York City with his wife, comedian Adrianne Tolsch.

Bill’s latest book is titled, “Everything Hurts,” and the NYTimes reviewed it saying, “The seminal event in Bill Scheft’s third comic novel, “Everything Hurts,” occurs “two years after souls had gorged themselves on chicken soup, two years before the same souls would stop sweating the small stuff while wondering who moved their cheese.” The year is 1995, and the self-help book craze is in full swing. Phil Camp, this novel’s perpetually achy hero, decides to write his own self-help book as both a joke and a means of paying alimony.”

The hero of the Scheft’s novel is Marty Fleck (who is now an official blogger at the Huffington Post.)

“How rare it is for a novel to be both hilarious and profoundly moving. In Everything Hurts Bill Scheft is firing on all eight rumbling, throaty cylinders.”
––Richard Russo

“I have lived this story in real life, though mine wasn’t nearly as funny, poignant or compelling as this. On the other hand, I believe I’m much better looking than the fellow in this book and could probably take him in a fight.”––Larry David

The book is laugh out loud funny and Bill is not only an award-winning fiction writer but was also a longtime sportswriter.

I had the great and humbling luck to be able to talk to Bill about his book, comedic writing and how Julia Cameron’s book, “The Artist’s Way,” kickstarted Scheft’s own career. I’m a giant fan of “The Artist’s Way,” and even used it as part of my thesis work at Goddard College.

Here’s our interview for this edition of the Funny Sundays.

Nettie: Why is humor so important in society?

Scheft: It is cathartic, a stress-reliever, a humane way to address hypocrisy and carb-free.

Nettie: You’re an amazing writer, can you talk about your practice of writing and how it has evolved?

Scheft: Amazing? Well, who am I to disagree with you? My practice changed 14 years ago this July, when my wife bought me a book called THE ARTIST’S WAY by Julia Cameron. Before then, I had never written anything of consequence longer than 1000 words. Thanks to her book, I began writing three pages first thing every morning, just stream of consciousness journaling. Five months later, I started my first novel. I have now written four novels, published three, and one collection of my Sports Illustrated columns. And I still do those three pages every morning. Every morning.

Nettie: Did you always want to be a comedic writer?

Scheft: I always wanted to be a writer. And I always loved humor and comedy. Never thought it could coalesce into a career. But after majoring in Latin in college (the best preparation for a career as a writer, I believe), I wrote sports for a newspaper in Albany (I had been a sports writer for my high school and college newspapers). Did that for a year and a half, moved to New York, became a stand-up comic, made a living at that for 13 years, and then, in1991, after five rejected submissions, I was hired as a writer at Late Night with David Letterman, then at NBC. I’m still with Dave, and not considered a flight risk.

Nettie: What always makes you laugh?

Scheft: My wife, comedian Adrianne Tolsch. My boss, Dave Letterman.

My three best friends, Larry Amoros, Barbara Gaines and Tom Aronson. When someone makes fun of me in the right way. Can’t explain. I know it when I hear it.

Nettie: You have had a long career as a sports columnist as well, how do comedy and sports go together?

Scheft: Every aspect of sports – players, fans, management, media — takes itself too seriously. That, and the presence of recreational drugs, and it writes itself.

Nettie: In your new book “Everything Hurts” which is garnering rave reviews, you really balance a great sentimental message along with a great deal of parody, what was the best part about writing this book? What did you most love about the main character and his struggles (both medical and familial).

Scheft: The best part of writing any book is when someone writes a question like that and demonstrates that they got what you were trying to do.

I have two themes in my books: Aging, and broken people trying to put each other back together. What I love about Phil Camp is that his struggles were mine. I walked with a limp and was in constant pain for three and a half years, and yet was sure there was nothing physically wrong with me. So, to try and “art” myself out of the pain, I decided to write a book about a guy trying to get rid of a psychosomatic limp. But son of a bitch, the guy in the book got better before me. Ten days after I sold the book, I saw yet another doctor who took one look at my latest x-ray and said, “You need a hip replacement. I’m not saying you should get one. I’m saying you have to get one. This is a no-brainer. You’ll be pain-free.” I did. It was. I am.

Nettie: What advice would you give to people who want to make a career of comedy writing?

Scheft: Pick the type of comedy writing you want to do and create the appropriate writing samples. You want to write sitcoms, write a sitcom script for an existing show. You want to write movies, write a movie. You want to right for a nightly show, create pieces/jokes for that specific show. The last thing you want to do if Colbert wants a writing sample is send them a bunch of funny greeting cards you wrote one summer.

Nettie: What do you think is misunderstood about comedy and comedians?

Scheft: That we’re not big fans of bathing.

Nettie: Is there always room for a new comedic voice?

Scheft: Absolutely. Have you heard Glenn Beck lately? Hilarious.

Nettie: What’s the greatest challenge in writing humor?

Scheft: Answering the question: “What’s the greatest challenge in writing humor?”

Nettie: You have an active blog and you write online for the Huffington Post, what do you think the Web has done in terms of creating more places for people to express themselves?

Scheft: Okay, back to legit answers. I avoided doing a blog and writing for the Huffington Post for years. Not because I don’t thinking blogs are effective, but because creating content that is predominantly opinion-based never interested me, and I think that is the attraction of blogs. I’m not interested in my own opinion, why should you be? But I figured out a way to do the HuffPo pieces as Marty Fleck, the pseudonymous hero of EVERYTHING HURTS. And to use my blog as an informational and promotional tool for the book. God help me, I’m enjoying it.

There’s a point coming, and here it is. Of course the Web has created more places for people to express themselves. The accessibility alone was unimaginable just ten years ago. And that’s invaluable and the essence of art. But if the content is completely opinion and response-driven rather than material-driven, there is almost no rewriting, just reacting. The good news is, like any other creative artform, it will assume its rightful place.

Nettie: Wonderful response! Thanks Bill!

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Interesting Blog Post on How Publishers Must Adapt

On April 29, 2009, in Book Expo, Books, Featured, by Nettie Hartsock

I got this from a tweet that Joe Wikert (Twitter/jwikert)put out and I think it’s a great article on how publishers really have to understanding the power of indie authors and adapt.

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This is a wonderful story to inspire you to keep writing and keep believing in your work no matter how many times it is rejected. You will find an agent who “gets it” like Susan Raymer got this book! It is also a great example of smart folks like Amy Einhorn who truly love writers and fiction and work to get it out there to the rest of us! Keep writing!

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Is it a book, a video, a Vook?

On April 15, 2009, in Featured, Marketing Books, NY Times, by Nettie Hartsock

Check out that ponderous question at the NYTimes article here.

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Give Your Book “Social Love”

On March 27, 2009, in Blogs, Books, Featured, by Nettie Hartsock

If you’re an author there is absolutely no reason your book should not be on some key blogs or websites! Here are five places to connect with and send your book to:

1. Authorsden.com - excellent book reviewing site – anyone can send a book to them and they are superb in terms of reviewing the book and posting about it on Amazon and Barnes and Noble.

2. Shelfari.com – join this community and you’ll find some wonderful book lovers and groups that would love to feature your book.

3. Book Club Queen – growing book club community site – fill out an author’s page for yourself.

4. BookPleasures.com – Norm Goldman’s superb book site.

5. Filedby.com - claim your page on Filedby.com and help build your web visibility!

Also, I have to weigh in on a piece of advice that is floating around both in newly “how to books” and online about contacting bloggers. Do not send out a full press release to a blogger about your book without asking them first if you can do so. And don’t ask bloggers to post a review of your book or let you have a guest bylined article on their blog without really taking the time to read their blogs and actually respect their blogs!

Bloggers are not there to sell your books – they exist for their readership. They are a highly dedicated group of folks who are blogging for the love of their topic matter. So please don’t consider them just another avenue for you to “sell” books.

If they feel your book would be a good fit for their audience, if they regularly write book reviews, if they state they are open to book reviews, then that is a great start! But please keep in mind bloggers are not “automatic billboards” for you to utilize as a vehicle for marketing your book.

Practice good netiquette when reaching out to bloggers. Don’t post about your book in comments and spam a blogger with your marketing links.

Relax, take a deep breath and take the “long tail” home by really engendering and initiating community around your book and its ideas.

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NPR Books To Watch

On March 20, 2009, in Featured, by Nettie Hartsock

Yen has a great list of the NPR  Books to Watch and how they played out across the NPR shows. Very insightful.

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Penny Arcade on “Book”

On March 10, 2009, in Featured, Marketing Books, by Nettie Hartsock

My husband sent me a hilarious take on all things “Book” by the folks at Penny Arcade.

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Amazon aims higher

On March 6, 2009, in Featured, by Nettie Hartsock

Interesting article that ran a couple of weeks ago on how Amazon aims for improved clickability.

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