[youtube]http://www.youtube.com/watch?v=tYM256yuAqQ[/youtube]
Ok, I just stuck that video up there because it made me laugh. It also reveals a deeper question to ponder about product endorsements/reviews and how they can quickly turn to broken painful shells in one’s marketing plan. (Or at the bottom of one’s bathtub.)
Now, back to the topic of the day, blogroll-scrubbing. I recommend that you take time out about every three months and scrub your blogroll.
Does this entail real soap or painful walnut shells? Nope.
Here are five easy steps to take to do a good blogroll scrubbing.
1. Hit each blogroll link, and make sure the blogs are still lively (or even alive.)
2. Make certain they still have the content you want to refer your readers to.
3. If there are blogs that aren’t updated anymore then take them off your blog and let them rest in peace in the blog cemetery.
4. If you have blogs on your roll that no longer reflect your mission, your standards or your focus, then take those off as well.
5. For every two blog links you scrub, find one new one to take its place.
Keep your blog roll timely and always remember it’s a virtual library shelf for your blog visitors. You don’t want any resources or links up there that won’t be helpful to your community.
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Quick tip for today as I’m heading up to Austin for client meetings the rest of the day!
What does the title of this blog post mean? Its purpose is to inspire you to look at your blogroll (if you don’t have one – start one) and get all the “ME, ME, ME” washed out of it.
ME, ME, ME means getting your blogroll off of ‘More about Me” and focused on other bloggers that might be beneficial and meaningful to your readers.
In this day and age, you really need to have a blogroll if you’re going to have a blog, but for Pete’s sake (as my mom likes saying) don’t have every link on that roll be another link about you. Don’t have the only links you have on the blogroll be links to other sites about you.
Who are you reading, who inspires you, who might inspire your readers, who do you get jazzed about that’s another blogger? What knowledge do you want to share with your readers from another blogger? Think abundance not scarcity! There’s plenty of greatness about you and others as well so make sure you give your readers additional places to find it!
And here’s an oldie but goodie, “We are the World.”
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