If you’re an author keep in mind you can start blogging anytime – you don’t have to wait till your book comes out! The earlier you start the conversation on your blog the more you’ll be able to build community. One of the key things to remember as you start to blog is to, “Be a person, not a persona.” Blog about what you know, what you care about and what you hope your community will find useful.
We all want to connect even virtually with the real person behind the curtain. Step out on your blogging stage and be yourself.
Use the Web 2.0 tools as a conduit for empowering your ideas and reaching out to a new audience. And don’t leave your community hanging! Blog at least three times a week and remember don’t fall into the “back to me” syndrome. Don’t blog just about you – blog the bigger idea, the larger context and what will be helpful to your readership.
Every fifth blog post ask your readers a question at the end of your post, you’d be surprised how quickly you’ll start generating comments.
Every month try to feature at least one other blogger as part of a blog post and let people know about them too. The YA authors are absolutely superb about doing this by the way and building repricocity.
Mommy bloggers are wonderful examples of this as well. But anyone can do it!
Now go and blog the change you want to see in the world!
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