If you only read one blog post today, then I highly recommend you read this brilliant piece by Mark Levy of Levy Innovation. Mark works with leading authors and entrepreneurs as a positioning expert including folks like David Meerman Scott, Joe Vitale and others.
Check Mark’s post out on my pal Thomas Clifford’s blog. First ever guest post blog on Thomas’ blog too!
Learn how to create strong content thru “The Fascination Method”: http://tinyurl.com/mjcgoc. A must read!
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BYOB (Be Your Own Brand) for the New Year:
1. Stop trying to duplicate what others are doing and be your own brand.
2. Think outside the blog, the Twitter, Web 2.0 and make sure your virtual self is aligned with the real you.
3. Make your content count. Repurpose, repurpose, repurpose.
4. Congruency is key.
5. Community is power.
6. A good story is what most inspires and initiates action. Tell a good story and keep em coming back for more.
7. Encourage discussion on your blog by asking more questions instead of giving all the answers.
8. Remember you are the brand so attract partners, peers, clients that will bring out the very best in you.
9. Collaborate, collaborate, collaborate.
(And #10 – in honor of the Carl Jung action figure Santa brought me for Christmas!)
10. Remember, “The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.” (Carl Jung)
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