5 PR Takeaways from Texas Book Festival

On November 2, 2009, in Featured, by Nettie Hartsock

1. Loved Michael Scott and his talk because he was so accessible to the audience, walking among them without a mike and answering their questions directly.

2. It is not ever polite, if you’re an author to ever, ever, ever, belch as loud as you can on purpose in the mike at the start of your session. (Never funny, and no, I will not say who did this.)

3. Will Clarke is an amazing interviewer/moderator, and author. Wonderfully witty and generous on stage.

4. The best way to reach new readers is to describe your book(s) briefly and not assume that everyone in the audience has read them. (Bill Scheft did a great job of this.)

5. Po Bronson did a fantastic job of talking with his audience, not just too his audience.

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[youtube]http://www.youtube.com/watch?v=NjMUfIKktWU[/youtube] My friend Mark Levy (Twitter – @levyinnovation), has provided me an endless tool for laughter when I’m having a particularly lousy day, because he mentioned to me that every time he sees the Geico pothole commercial he thinks it sounds just like me and it makes him laugh.

(I’ve included the commercial YouTube at the top of this blog post.)

On bad days, I watch it to make myself laugh. While I don’t think I sound all that Southern, the voice in the Geico commercial does tend to grow on you.

It also reminds me how powerful humor is and why it’s so important to use in our lives and in our social media presence. Laughter is the great equalizer for us all.

My great Aunt Florence used to say, “If you can’t say something funny, don’t bother to say anything at all.” At her funeral this was particularly hard on all of us because what’s funny about a funeral?

In a small cemetery, in Mobile, Alabama we all stood in the rain, led by a minister, who was all of 30, and he used humor to ease our grief.

The minister related how on the last Sunday of Aunt Florence’s life she had managed (at 90 years old) to go to church that morning, have him over for fried chicken and turnip greens at noon, and prior to that mowed the front lawn on her riding mower, in her favorite purple flowered floppy hat.

In fact, she was a little bit peeved at the minister because he came a bit earlier than noon and caught her, all dressed in white on the mower clipping the very last bit of the front lawn. She was a staunch advocate of good Southern manners and you never arrive early for supper in the South.

But caught her he did and despite her chiding, they had a great supper and later that night she went to sleep and passed away. When he finished the story, our tears turned to laughter because his story had so perfectly captured our Aunt Florence and her great love for supper, mowing the lawn and her church.

I suppose today I’m feeling particularly Southern and proud because the Texas Book Festival is this weekend and my client Bill Scheft is here among all the other amazing authors that always make me laugh.

So your “Minding Your Southern Social Media Manners” is really about remembering that laughter is good medicine online and offline.

1. Don’t waste time being snarky.
2. Don’t Twitter twerrible twthings.
3. Don’t Facebook-fatigue folks.
4. Don’t blog bad mojo
5. Don’t ever lose sight that life is best lived offline and online with humor and grace.

DM me on Twitter if you’re at the Fest, would love to see you. Twitter @nettiehartsock .

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Don’t Bite the Beta That Feeds You

On September 17, 2009, in Amazon, Featured, FiledBy, Online Outreach, by Nettie Hartsock

If you’re an author and you’ve not yet ventured into the newly revamped Amazon Author Central (beta) platform, please, please, please do so now.

At  Author Central, you have a bevy of ready-made tools designed by the bookselling and bookreading techno geeks at Amazon. All of these tools empower your to share information about yourself and your work with your readers — you can view and edit your bibliography, add a photo and biography to a personal profile, and use a blog to connect with readers.

Geez Louise, this makes me want to finish my book so I too can be front and Web-face forward on Author Central too!

Don’t miss out on the sample link to Neil Gaiman’s page. And take a moment to imagine him cast in a new part for the Twilight movies. I think he’s really trying to move that mojo with the picture he has up there.:>)

My fave is my client Bill Scheft’s page because Bill is really starting to dig all these new ways to connect with people. Bill is also proof that you can teach an amazing humor novelist and 18 year David Letterman show writer new Web tricks.

Bill will also be a keynote at the Erma Bombeck Writers Conference this year (Twitter: @ebww)  and he will be at the Texas Book Festival. (He writes a snappy blog too!)

I also notice at the Texas Book Fest that Buzz Aldrin will be speaking. I’m excited about this. I interviewed him years ago about his science fiction novel in Dallas, and he could not have been more gracious.

My favorite part of the interview was where I stupidly asked him (after weeks of watching old Apollo films for background) why they were doing different gaits across the moon.

Mr. Aldrin,” I asked, “Did you all try those different gaits across the moon because you wanted to calculate differences between running, skipping, hopping?” (Oy vey, to be  a young dumb journalist again.)

And he said (without a smile), “For God-sakes no. Young lady, we were on the moon! We were skipping because we were on the moon!” (Duh!)

He also had a great perspective on being the second man on the moon.

Buzz at the time was also  in deep planning about his idea for a tourist service around space travel. I’m going to have to dig up the whole interview and post it as a PDF on the blog now.

Speaking of new frontiers, don’t forget to register on another fantastic author platform and one of my own personal faves – Filedby.com . If I was still a technology journalist my prediction would be that in two years from now, this is really the only author community you will need to be on.

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Friday Blogs To Read – Some of my faves!

On August 21, 2009, in Featured, by Nettie Hartsock

Bill Scheft - novelist and writer for Late Night With David Letterman Show

Alex Skolnick - guitarist, writer, blogger, Testament co-founder

Joe Camp, “Soul of A Horse”, author, producer, blogger

Jesse Sublett, Austin-based writer, musician

Mitch Ditkoff, Author, “Awake at the Wheel”, Idea-champion extraordinaire

Steve Kayser, Writing Riffs, writer

BenBella Books Blog, wonderful insight in publishing

Spike Gillespie, - spikey brilliance

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Writing, Harvard Magazine and Humor

On June 23, 2009, in Featured, by Nettie Hartsock

LOS ANGELES, CA - APRIL 26:  (L-R) Author Bill...
Image by Getty Images via Daylife
As an author, it’s vitally important that you remember to get your book to your alma mater‘s magazine for possible review. Alma mater, in Latin means nourishing mother , so all the better!

Send your book to your alumni magazine for possible review or feature, you have nothing to lose and all your alumni to gain as readers. Plus you might just come out of the deal with a superb print piece to include in your speaker’s packet.

For a real world example, take a look at this fantastic interview/feature Harvard Magazine with my client and Harvard alum Bill Scheft about his book, “Everything Hurts.”

Bill also has some great insight on writing in the piece!

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Client Causes Brouhaha – is it good for a book?

On May 11, 2009, in Featured, by Nettie Hartsock

My fantastically funny client Bill Scheft, author of “Everything Hurts” recent remarks (jokes – because he is a comedian) have started a bit of a web brouhaha for conservative blog commentors. Bill was part of the Comedy Panel at Washington D.C.’s Newseum event on Friday and his comments were then posted in stories across the Web.

He missed being on Hardball With Chris Matthews by a comedy hair (or the hair of his chinny chin chin) but he did manage to hang out with Obama’s speech writer and do a killer set for the Writer’s Guild Comedy Night on that same Friday.

So is creating controversy on the Web good for selling books? As they used to say in the old days, “any news is good news,” and that still holds true on the Web #.0(insert your own number here up to 80.0).

Plus, hopefully more Dems will buy Bill’s book in support of his extraordinary wit and chutzpa.

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bill-scheftBill Scheft, a 15-time Emmy-nominated writer for David Letterman, is the author of two previous novels, The Ringer and Time Won’t Let Me, which was a finalist for the 2006 Thurber Prize for American Humor. He has also written for the The New Yorker, The New York Times, Esquire and Sports Illustrated. He lives in New York City with his wife, comedian Adrianne Tolsch.

Bill’s latest book is titled, “Everything Hurts,” and the NYTimes reviewed it saying, “The seminal event in Bill Scheft’s third comic novel, “Everything Hurts,” occurs “two years after souls had gorged themselves on chicken soup, two years before the same souls would stop sweating the small stuff while wondering who moved their cheese.” The year is 1995, and the self-help book craze is in full swing. Phil Camp, this novel’s perpetually achy hero, decides to write his own self-help book as both a joke and a means of paying alimony.”

The hero of the Scheft’s novel is Marty Fleck (who is now an official blogger at the Huffington Post.)

“How rare it is for a novel to be both hilarious and profoundly moving. In Everything Hurts Bill Scheft is firing on all eight rumbling, throaty cylinders.”
––Richard Russo

“I have lived this story in real life, though mine wasn’t nearly as funny, poignant or compelling as this. On the other hand, I believe I’m much better looking than the fellow in this book and could probably take him in a fight.”––Larry David

The book is laugh out loud funny and Bill is not only an award-winning fiction writer but was also a longtime sportswriter.

I had the great and humbling luck to be able to talk to Bill about his book, comedic writing and how Julia Cameron’s book, “The Artist’s Way,” kickstarted Scheft’s own career. I’m a giant fan of “The Artist’s Way,” and even used it as part of my thesis work at Goddard College.

Here’s our interview for this edition of the Funny Sundays.

Nettie: Why is humor so important in society?

Scheft: It is cathartic, a stress-reliever, a humane way to address hypocrisy and carb-free.

Nettie: You’re an amazing writer, can you talk about your practice of writing and how it has evolved?

Scheft: Amazing? Well, who am I to disagree with you? My practice changed 14 years ago this July, when my wife bought me a book called THE ARTIST’S WAY by Julia Cameron. Before then, I had never written anything of consequence longer than 1000 words. Thanks to her book, I began writing three pages first thing every morning, just stream of consciousness journaling. Five months later, I started my first novel. I have now written four novels, published three, and one collection of my Sports Illustrated columns. And I still do those three pages every morning. Every morning.

Nettie: Did you always want to be a comedic writer?

Scheft: I always wanted to be a writer. And I always loved humor and comedy. Never thought it could coalesce into a career. But after majoring in Latin in college (the best preparation for a career as a writer, I believe), I wrote sports for a newspaper in Albany (I had been a sports writer for my high school and college newspapers). Did that for a year and a half, moved to New York, became a stand-up comic, made a living at that for 13 years, and then, in1991, after five rejected submissions, I was hired as a writer at Late Night with David Letterman, then at NBC. I’m still with Dave, and not considered a flight risk.

Nettie: What always makes you laugh?

Scheft: My wife, comedian Adrianne Tolsch. My boss, Dave Letterman.

My three best friends, Larry Amoros, Barbara Gaines and Tom Aronson. When someone makes fun of me in the right way. Can’t explain. I know it when I hear it.

Nettie: You have had a long career as a sports columnist as well, how do comedy and sports go together?

Scheft: Every aspect of sports – players, fans, management, media — takes itself too seriously. That, and the presence of recreational drugs, and it writes itself.

Nettie: In your new book “Everything Hurts” which is garnering rave reviews, you really balance a great sentimental message along with a great deal of parody, what was the best part about writing this book? What did you most love about the main character and his struggles (both medical and familial).

Scheft: The best part of writing any book is when someone writes a question like that and demonstrates that they got what you were trying to do.

I have two themes in my books: Aging, and broken people trying to put each other back together. What I love about Phil Camp is that his struggles were mine. I walked with a limp and was in constant pain for three and a half years, and yet was sure there was nothing physically wrong with me. So, to try and “art” myself out of the pain, I decided to write a book about a guy trying to get rid of a psychosomatic limp. But son of a bitch, the guy in the book got better before me. Ten days after I sold the book, I saw yet another doctor who took one look at my latest x-ray and said, “You need a hip replacement. I’m not saying you should get one. I’m saying you have to get one. This is a no-brainer. You’ll be pain-free.” I did. It was. I am.

Nettie: What advice would you give to people who want to make a career of comedy writing?

Scheft: Pick the type of comedy writing you want to do and create the appropriate writing samples. You want to write sitcoms, write a sitcom script for an existing show. You want to write movies, write a movie. You want to right for a nightly show, create pieces/jokes for that specific show. The last thing you want to do if Colbert wants a writing sample is send them a bunch of funny greeting cards you wrote one summer.

Nettie: What do you think is misunderstood about comedy and comedians?

Scheft: That we’re not big fans of bathing.

Nettie: Is there always room for a new comedic voice?

Scheft: Absolutely. Have you heard Glenn Beck lately? Hilarious.

Nettie: What’s the greatest challenge in writing humor?

Scheft: Answering the question: “What’s the greatest challenge in writing humor?”

Nettie: You have an active blog and you write online for the Huffington Post, what do you think the Web has done in terms of creating more places for people to express themselves?

Scheft: Okay, back to legit answers. I avoided doing a blog and writing for the Huffington Post for years. Not because I don’t thinking blogs are effective, but because creating content that is predominantly opinion-based never interested me, and I think that is the attraction of blogs. I’m not interested in my own opinion, why should you be? But I figured out a way to do the HuffPo pieces as Marty Fleck, the pseudonymous hero of EVERYTHING HURTS. And to use my blog as an informational and promotional tool for the book. God help me, I’m enjoying it.

There’s a point coming, and here it is. Of course the Web has created more places for people to express themselves. The accessibility alone was unimaginable just ten years ago. And that’s invaluable and the essence of art. But if the content is completely opinion and response-driven rather than material-driven, there is almost no rewriting, just reacting. The good news is, like any other creative artform, it will assume its rightful place.

Nettie: Wonderful response! Thanks Bill!

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