The Hartsock Agency

Ron Burgundy: “I wanna say something. I’m gonna put it out there; if you like it, you can take it, if you don’t, send it right back. I want to be on you.”

Ten Ways to Blog the Same Way You Speak: (Note:  If I’ve put these in bold, it probably means you should at the very least read them, and at the most you should try them out.) (Note: They’re all in bold!)

1. If you’re funny, then don’t leave humor out of your writing on the blog. If you think your blog needs to have a “certain voice” – I would challenge you to have that voice be your own.

2. Don’t rant if you disagree. Write with the Lincoln/Douglas debate in mind. People need to come to their own conclusions and the more thoughtful you make the content, the more likely they are to see your side. (Which as we all know, is the correct side, right?)

3. Don’t be dumb and dumber. What you say on your blog can be excerpted by a journalist and read by a myriad of other press folks – so don’t be snarky or stupid if you can be smart instead.

4. If you’re a great storyteller, then occasionally take time to tell a story on your blog and weave it into a bigger idea around your business or book etc.

5. Share your insight – operate in abundance by sharing what will truly help your readers. Don’t do blog “bait and switch” where you just give out miniscule pieces of insight in order to trap readers into your e-newsletters, webinars or new speaking event.

6. Don’t exaggerate. If you’ve not really had a beer with Clint Eastwood whilst fishing for salmon in the great Northwest, then don’t say you did.

7. If you do have a beer with Clint Eastwood while fishing for salmon in the great Northwest make sure you take your Flip camera though and post a vid blog about it.

8. Don’t get a ghost blogger to “punch up” your blog posts for you. Unless they’re going to be there when a journalist asks you to repeat or reference an idea you had on your  blog as well.

9. Don’t spend an inordinate amount of time, drafting and re-drafting your blog posts. Just write them and then let them go.

10. Don’t blah, blah, blah about you, you, you. Make your blog an interesting mini-magazine of ideas, not ALL ABOUT YOU.