The Hartsock Agency » 2.0 http://www.nettieink.com Helping Experts Shine Online Tue, 09 Aug 2011 21:04:29 +0000 en hourly 1 http://wordpress.org/?v=3.3 Social Media, SEO and Google-Worth http://www.nettieink.com/2009/04/30/social-media-seo-and-google-worth/ http://www.nettieink.com/2009/04/30/social-media-seo-and-google-worth/#comments Fri, 01 May 2009 04:34:44 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1009 Yet Another Related Posts Plugin.]]> peanut-butterSocial media profiles and boosting search engine optimization go together like peanut butter and jelly, or if you’re Elvis, fried bananas and peanut butter.

Either way check the article out that tackles the benefits of getting your ‘social media pants on!

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]]> http://www.nettieink.com/2009/04/30/social-media-seo-and-google-worth/feed/ 0 To Tweet or Not To Tweet – Is that really still a question? http://www.nettieink.com/2009/04/30/to-tweet-or-not-to-tweet-is-that-really-still-a-question/ http://www.nettieink.com/2009/04/30/to-tweet-or-not-to-tweet-is-that-really-still-a-question/#comments Thu, 30 Apr 2009 21:30:20 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=1007 Yet Another Related Posts Plugin.]]> If you’re still on the ‘tweeting’ fence about Twitter, you might enjoy this article by Robert Strohmeyer, PCWorld titled, “Twitter Quitters Just Don’t Get It.” The article has some really great points about how Twitter works and why it’s another social media tool that you have to take time to learn and enjoy.(ENJOY! Remember when that word was important in our lives – more important than INSTANT or ROI.)

The interesting thing about having been a technology journalist for Ziff-Davis for ten years is that in reading the PCWorld article, I quickly recognize the eye-grabbing lede that cites “Twitter is hemorrhaging users,” when in reality the Nielsen Online study did not take into account how folks are using tools like TweetDeck to manage their tweets. So the findings are a bit suspect in terms of data as none of the tools outside of logging into the actual Twitter site were counted as part of the stats. Hmm. Not good!

Either way – read Strohmeyer’s article – it’s witty and right on about Twitter and how one can use it for good!

And I have to paraphrase my great friend DirectorTom who I was lucky enough to finally meet in person last week in Connecticut, “It doesn’t matter so much what technology or tool it is or even if it is Twitter in 2 years from now, what matters is that people are focused on communicating with one another in a real and dynamic way. That will never go away.”

So true! I’m in Houston tonight to see my pal David Henderson – “The Media Savvy Leader” give what I know will be a stunning keynote for the IABC annual ball in Houston.

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]]> http://www.nettieink.com/2009/04/30/to-tweet-or-not-to-tweet-is-that-really-still-a-question/feed/ 2 NPR Books To Watch http://www.nettieink.com/2009/03/20/npr-books-to-watch/ http://www.nettieink.com/2009/03/20/npr-books-to-watch/#comments Fri, 20 Mar 2009 22:49:56 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=890 Yet Another Related Posts Plugin.]]> Yen has a great list of the NPR  Books to Watch and how they played out across the NPR shows. Very insightful.

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]]> http://www.nettieink.com/2009/03/20/npr-books-to-watch/feed/ 0 Kathy Sierra – Another SXSW Standout http://www.nettieink.com/2009/03/20/kathy-sierra-another-sxsw-standout/ http://www.nettieink.com/2009/03/20/kathy-sierra-another-sxsw-standout/#comments Fri, 20 Mar 2009 22:40:51 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=888 Yet Another Related Posts Plugin.]]> I wanted to share another SXSW standout for the interactive sessions. Of course Tony Hseih from Zappos was interesting and he’s great to follow on Twitter, but I really loved also Kathy Sierra’s presentation.

Thought she did a phenomenal job of inspiring and elevating the conversation – plus she brought Gary up and had him talk about the importance of “love and heart” in everything you do.

Having spent a decade as a technology journalist before my current incarnation I can tell you that Kathy’s story is always inspiring and her take on all things “breakthrough” are not only actionable but lively.

The key for all of us is to do what we love and keep our congruent brand (ourselves) in that same zone with like-minded folks and people who uplift us on a daily basis.

I also had the great pleasure of sitting behind one of my own personal heroes, Hugh Mcleod , whose new book, “Ignore Everybody” is coming out in June. Go and buy it!  

Now for Kathy’s takeaways:

1. “It’s not in the corner because you don’t use it, you don’t use it because it’s in the corner.”

2. “Think clueless.”

3. “Don’t make a better X, make a better use of X.”

4. Always ask, “What is the bigger experience?”

5. “What movie are your users (or audience) in and what movie do they really need to be in?”

6. Don’t have death by risk aversion.

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]]> http://www.nettieink.com/2009/03/20/kathy-sierra-another-sxsw-standout/feed/ 1 SXSW Interactive Yippee! http://www.nettieink.com/2009/03/13/sxsw-interactive-yippee/ http://www.nettieink.com/2009/03/13/sxsw-interactive-yippee/#comments Fri, 13 Mar 2009 21:18:11 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=876 Yet Another Related Posts Plugin.]]> I’m super excited about the Interactive Fest that kicked off today here in Austin! I’ll blog about it all week and hopefully deliver some very good tips you can use to help empower all that you’re doing!

If you want to know more about the event (and there are still day passes available), the go to this link.

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]]> http://www.nettieink.com/2009/03/13/sxsw-interactive-yippee/feed/ 0 Web 2.0 for Small Businesses and Giddy Entrepreneurs http://www.nettieink.com/2009/03/13/web-20-for-small-businesses-and-giddy-entrepreneurs/ http://www.nettieink.com/2009/03/13/web-20-for-small-businesses-and-giddy-entrepreneurs/#comments Fri, 13 Mar 2009 20:21:33 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=873 Yet Another Related Posts Plugin.]]> My partner Jennifer Robenalt and I with our B is For Blog, LLC consultancy are offering some superb 2.0 seminars and I wanted to encourage you to attend them if you can!

Total disclaimer: We will actually give you real advice that you can use after the seminar. We do not want to offer ten week e-classes, we only provide actionable insight and tried and true tips for you to immediately implement.

Please join us for one (or all) of our outstanding Web 2.0 classes designed to give small business owners incredible, information-packed, and cost-effective professional development opportunities.
In tough economic times, getting the best possible information to help grow your business, create relationships and get customers is essential. Before you hire an expensive marketing or PR consultant, check out one of our classes and walk away with actionable steps you can immediately begin to use to grow your business now.
Materials are included.
If you have any of the following questions, please register today–our classes always fill up fast!
 
- What is a blog and why should I start one?
- How can I use social networking tools like Twitter, Linkedin, and Facebook to help my business?
- How do I promote my blog?
- Can I reach out to bloggers to promote my business?
- What is the “netiquette” for starting or participating in a dynamic online community?
- I’m not comfortable with traditional “hard sells” or “marketingspeak.” Is social media a good alternative to that?
 
To register for any class, just visit:
 
 

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]]> http://www.nettieink.com/2009/03/13/web-20-for-small-businesses-and-giddy-entrepreneurs/feed/ 0 Pew Twitter Study http://www.nettieink.com/2009/03/06/pew-twitter-study/ http://www.nettieink.com/2009/03/06/pew-twitter-study/#comments Fri, 06 Mar 2009 17:37:44 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=861 Yet Another Related Posts Plugin.]]> Jacob Morgan of SocialMediaToday.com wrote some great takeaways from the PEW Internet Study on Twitter users.  Highly recommend you read it!

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]]> http://www.nettieink.com/2009/03/06/pew-twitter-study/feed/ 0 Pitchfork, Twitter and Musicians http://www.nettieink.com/2009/03/06/pitchfork-twitter-and-musicians/ http://www.nettieink.com/2009/03/06/pitchfork-twitter-and-musicians/#comments Fri, 06 Mar 2009 13:59:45 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=858 Yet Another Related Posts Plugin.]]> Pitchfork  Magazine online (one of my faves) has an interesting take and rating system for musicians who Twitter, definitely worth reading if you’re a musician who wants to use Twitter.

Key things to ask yourself no matter what your profession if you’re on Twitter and intend to use it for truly connecting with folks:

1. Am I really as funny as I think and will that come across on Twitter or will it seem snarky?

2. Don’t I always want to manage and directly contribute to my social media initiatives so I’m the only wizard behind the curtain?

3. How can I really connect with the hip fans who are tweeting and make it about them, not me?

4. #3 again because it’s worth asking twice

5. If I followed 1000 folks and half of those followed me back because they really love my music, wouldn’t that be a great way to help foster viral love across the Web and do so authentically?

Answer to #5 – Yes!

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]]> http://www.nettieink.com/2009/03/06/pitchfork-twitter-and-musicians/feed/ 2 Amazon aims higher http://www.nettieink.com/2009/03/06/amazon-aims-higher/ http://www.nettieink.com/2009/03/06/amazon-aims-higher/#comments Fri, 06 Mar 2009 13:41:38 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=856 Yet Another Related Posts Plugin.]]> Interesting article that ran a couple of weeks ago on how Amazon aims for improved clickability.

Share

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]]> http://www.nettieink.com/2009/03/06/amazon-aims-higher/feed/ 0 The Good, the bad and the model on the airplane http://www.nettieink.com/2009/03/05/the-good-the-bad-and-the-model-on-the-airplane/ http://www.nettieink.com/2009/03/05/the-good-the-bad-and-the-model-on-the-airplane/#comments Thu, 05 Mar 2009 05:46:41 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=853 Yet Another Related Posts Plugin.]]> Interesting to see how a company blog and responses to it can really impact a brand image. Southwest Airlines is a good example of this with the recent blog comments over its decision to put a bikini model’s picture on the side of one of its planes.

To see the blog comments back and forth go here and always keep in mind that a corporate blog and the comments, if they’re open, are considered fair game for coverage via the news.

One sample post to Southwest’s blog on this blog-brouhaha:

I agree with some posters, that i find this tacky and somewhat offensive. I am a twenty-something male, and I would not want to have to watch this plane pull up to the gate traveling with my young child, or mother, grandmother, etc. I know Southwest is known for its fun, laid back qualities but this is just completely inappropriate to plaster all over the side of the plane.

The whole thing is in poor taste, and I’m acutally sort of let down that Southwest, a company I really admire, would stoop this low.

And the great irony, as mentioned, is that Southwest would (rightfully) not permit anyone dressed this way to fly in their aircraft so as to not offend other customers. But somehow they don’t seem to mind offending their passengers from the outside of the aircraft.

Jim Dawson — Wed, 02/11/2009 – 14:57

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]]> http://www.nettieink.com/2009/03/05/the-good-the-bad-and-the-model-on-the-airplane/feed/ 0 The Last Book Party (were people weeping?) http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/ http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/#comments Wed, 04 Mar 2009 16:40:01 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=851 Yet Another Related Posts Plugin.]]> On the plane yesterday to and from Dallas, I read what I think is the best article on the history and current state of publishing. The article is in the March 2009 issue of Harper’s Magazine and is titled, “The Last Book Party: Publishing Drinks to a Life After Death,” by Gideon Lewis-Kraus. (Kraus is a brilliant writer.)

Unfortunately, when I went to Harper’s online the article is not retrievable or viewable UNLESS you are a Harper’s subscriber.

Drats! Darn! UGH! Drats!

So though it’s very frustrating that Harper’s does not have this article online (Harper’s please trust the Web and get your stuff online completely), I have to urge all of you to go and buy Harper’s Magazine and read this article.

Read it read it read it.

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]]> http://www.nettieink.com/2009/03/04/the-last-book-party-were-people-weeping/feed/ 0 An Inconvenient Genius http://www.nettieink.com/2008/11/25/an-inconvenient-genius/ http://www.nettieink.com/2008/11/25/an-inconvenient-genius/#comments Tue, 25 Nov 2008 22:37:59 +0000 Nettie Hartsock http://www.nettiehartsock.com/?p=712 Yet Another Related Posts Plugin.]]> Wonderful article on Tesla, Twain and genius by Steve Kayser.

Happy Thanksgiving!

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