Failed Oprah PR Twitter Pitches

January 27, 2010
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OPA think “lobster, beer, big belly”- meet author, Dave Simons, Boston Sox fan – a real man’s “eat, pray, love.” Perfect for diet show.
O: her husband left her, her dog ran away, she sold all her pageant trophies to a gold exchange and now she’s going to climb Mt. Everest.
Oprah – My mom just read [...]

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Build Bad Content and They Won’t Come

January 21, 2010
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Right now in this haymaking world of social media gurus, specialists and your tweeting Aunt Bertha, we’re getting close to someone coming up with a good joke about how many social media gurus it takes to screw in a lightbulb. While we’re waiting for that joke to appear, let’s take a step back and look [...]

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Mediaite.com and Why You Should Know About It…

January 18, 2010
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If you’ve not yet checked out Mediaite – and its PowerGrid, then you definitely should. From the site itself, “Mediaite’s “Power Grid” objectively ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google [...]

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6 Ways To Crush Blog Community Building Efforts

January 13, 2010

1. Focusing on only blogging about yourself, your services and other yakkity-yak “more about me” content.
2. Spending all your time disparaging other bloggers or your blog commenters.
3. Ranting of any kind.
4. Never asking questions of your readers.
5. Operating your blog like a clique or “inner circle” instead of openly engaging everyone who might want to chime in.
6. [...]

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Is Your Website A Silent Movie?

January 13, 2010
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One of the most important things to ask in the new year is, “What movie is my website playing to visitors?”
What that means is to really identify the changes that are driving this new social media technology usage and ensure  you are doing the very best you can to employ those tools as well.
No matter what [...]

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Newton’s Law of Inertia and Web 2.0

January 4, 2010
Sir Isaac Newton, by Sir Godfrey Kneller, Bt (...

Image via Wikipedia

Newton’s Law of Inertia: Every object persists in its state of rest or uniform motion in a straight line unless it is compelled to change that state by forces impressed upon it.
Today is the 367th birthday of Sir Isaac Newton and let it be the first day you move out of inertia about [...]

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Synchronicity and Social Media

December 29, 2009

I’m a giant reader of Jung and one of the things I’ve been studying is his insight on synchronicity. I also had the opportunity to read “There Are No Accidents: Synchronicity and the Stories of Our Lives” by Robert Hopcke. I cannot recommend this book highly enough. (Not a client book!)
In his book, Hopcke (a [...]

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Merry XMAS

December 24, 2009
misfit toys

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Ten Social Media Ideas To Rid Yourself Of in the New Year

December 24, 2009
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1. Social media is all about quantity not quality.
2. Social media happens overnight and you just need a couple clever tweets to get the masses.
3. There are gurus (like Social Media Santa) that really exist and we need to be like lemmings and just do everything they say.
4. If I only post on my blog [...]

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Twas The Night Before Social Media…

December 18, 2009
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Twas the Night Before Social Media….
Twas the night before social media, when all through the Web
Not a Facebooker was statusing, no new updates in sight.
The tweets all tweeted on the Twitter with care,
In hopes that St. Click soon would be there.
 The 24/7 social media gurus nestled all snug in their beds,
While visions of new DIGGs danced through their heads.
And [...]

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Going from Naked Stick Figure to Fabulous

December 16, 2009
stickfigure

Which came first the website or the blog?
While it’s important to have some sort of presence on the Web, the times they are a changin, for what drives search engine mojo.
Did you know you can have a blog self-hosted on your domain that can give you the very added bonus of driving natural search engine [...]

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How Not To Promote Your Book: Drive-By Blog Comments

December 15, 2009
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Because I come from an Internet journalist background, I felt compelled to post this comment below that I received on the post I did “I’m not Your Social Media Expert, and That Should Make You Happy” .
I very rarely do not approve a comment to my blog because it’s very important to keep the communication gates [...]

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