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	<title>The Hartsock Agency &#187; viral 101</title>
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		<title>Bob lefsetz brilliance, Stephanie Meyers and music 2.0</title>
		<link>http://www.nettieink.com/2008/08/08/bob-lefsetz-brilliance-stephanie-meyers-and-music-20/</link>
		<comments>http://www.nettieink.com/2008/08/08/bob-lefsetz-brilliance-stephanie-meyers-and-music-20/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 18:38:45 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[Online Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[viral 101]]></category>

		<guid isPermaLink="false">http://www.nettiehartsock.com/?p=488</guid>
		<description><![CDATA[Go and read this great blog post by Bob Lefsetz on Stephanie Meyers, music and what folks need to be doing online to connect! Brilliant stuff! I love this quote from the post, &#8220;Artifice is so seventies. The Net community is about sussing out the truth. Give them the truth and your honesty will endear [...]
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			<content:encoded><![CDATA[<p><a href="http://biz41.inmotionhosting.com/~nettie5/wp-content/uploads/2008/08/70s-picture.jpg" title="70s-picture.jpg" class="broken_link"><img src='http://biz41.inmotionhosting.com/~nettie5/wp-content/uploads/2008/08/70s-picture.jpg' alt='70s-picture.jpg' /></a>Go and read this great <a href="http://tinyurl.com/66pg7a">blog post </a>by Bob Lefsetz </a>on Stephanie Meyers, music and what folks need to be doing online to connect! Brilliant stuff!</p>
<p>I love this quote from the post, &#8220;Artifice is so seventies.  The Net community is about sussing out the truth.  Give them the truth and your honesty will endear you to them.&#8221;</p>
<p>And kudos to my smart pal Jerry for tuning me into this!</p>
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		<title>Is it just me or is it viral?</title>
		<link>http://www.nettieink.com/2007/07/05/is-it-just-me-or-is-it-viral/</link>
		<comments>http://www.nettieink.com/2007/07/05/is-it-just-me-or-is-it-viral/#comments</comments>
		<pubDate>Thu, 05 Jul 2007 14:45:44 +0000</pubDate>
		<dc:creator>Nettie Hartsock</dc:creator>
				<category><![CDATA[viral 101]]></category>

		<guid isPermaLink="false">http://www.nettiehartsock.com/?p=137</guid>
		<description><![CDATA[Top Ten Hints Your Viral Marketing Campaign or Contest is Not Working: 1. Your grandma and her friends in her knitting group have registered for the contest &#8211; so you&#8217;re now up to begging distant cousins to register as well, so you can have at least 20 folks vying for the year&#8217;s supply of cat [...]
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			<content:encoded><![CDATA[<p><strong>Top Ten Hints Your Viral Marketing Campaign or Contest is Not Working:</strong></p>
<p>1. Your grandma and her friends in her knitting group have registered for the contest &#8211; so you&#8217;re now up to begging distant cousins to register as well, so you can have at least 20 folks vying for the year&#8217;s supply of cat food your company is giving away.</p>
<p>2. You posted it on YouTube and have nary a comment.</p>
<p>3. You&#8217;re building alias names like mad on Gmail so that you can comment on your own campaign with comments like, &#8220;Wow, this contest for the cat food is really going viral!&#8221;, or &#8220;My cats are really excited about the possibility of a year&#8217;s supply of free kitty kibbles.&#8221;</p>
<p>4. Your Mom refuses to view the YouTube video where you have a giant lifesize cat singing your company theme to the tune of &#8220;Louie, Louie&#8221;.</p>
<p>5. Your cat refuses to view the YouTube video where you have a giant lifesize cat singing your company theme to the tune of &#8220;Louie, Louie.&#8221;</p>
<p>6. Your yellow Labrador named Fuzzy and his dog-friends love the YouTube video.</p>
<p>7. You&#8217;re left with several extra cases worth of your own cat food (think <a href="http://en.wikipedia.org/wiki/Pets.com">Pets.com</a>) as it turns out that even the contest winner doesn&#8217;t want the food after all. (She was hoping there might be an iPod thrown in as well.)(Of course, your grandma is the winner of the contest, and she&#8217;s not going to rest until you get her the iPod.)</p>
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