From the category archives:

Story 101

Be a Storyteller Not a Storyseller…

September 9, 2009
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No storyteller has ever been able to dream up anything as fantastically unlikely as what really does happen in this mad Universe. (Robert Heinlein)

If you’re truly committed to being transparent in your social media efforts and your online identity and brand, then always keep this mantra in mind, “Be a storyteller, not a storyseller.”

1. A [...]

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No One Likes A Mean Hostess at A Party

August 21, 2009

Image via WikipediaRecently, I was describing my work to one of my great-great Alabama aunts when she interrupted me and said in her best Southern twang, “Well darling, you’re a virtual party hostess. That’s what your job is. You’re the host of the party and your job is to get all the guests to meet [...]

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5 Ways to Make News Today

May 2, 2008

1. If you’re a small business and can’t afford BusinessWire.com then look to releasing your press release on PRWeb.com.
2. Look for the news to have a local or national angle or hook. News that ties into the bigger picture has a better chance of being covered. For instance if you’re a tech company and you’re [...]

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Query letters, Narrative form, Writer’s Digest

March 24, 2008

I love Nathan Bransford’s blog on query letters and “Nate Dogg”.
Roy C. Clarke’s superb take on narrative form.
And the history of Writer’s Digest and why you should be reading it.

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Jeff Jarvis, Sarah Lacy, Facebook and SXSW

March 17, 2008

I like Jeff Jarvis’ take on Sarah Lacy’s interview with Facebook founder Mark Zuckerberg at SXSW.
Here is one clip of the interview featured on YouTube .
There are several things to learn from this particular interview and how it went from both journalist and media/pr perspective.
While Sarah is actually a good journalist and writer and no [...]

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Compelling Kleenex

March 12, 2007

I’m a softie for a great commercial or any emotionally-driven films, tv etc. During both my pregnancies, my husband actually threatened to put a password block on the Lifetime Channel, TLC, Oxygen and if he could have done it, all the Hallmark commercials would have been locked as well.
And my favorite "customer centric" campaign running [...]

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