From the category archives:

Social Media

MySpace Says “NoMoreSpace to 30% of Employees”

by Nettie Hartsock on June 17, 2009

Early Internet mover and space-shaker, MySpace has reduced its workforce by 30%. As more folks move to easier to use 2.0 tools like Twitter and others, expect to see more reductions from the Web world.

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How “Lost” And Social Media Tap Survival Skills

by Nettie Hartsock on June 12, 2009

Lost (TV series)
Image via Wikipedia
This week while watching the last two episodes of Ugly Betty on the Web at the ABC website, a commercial aired for the show “Lost” that truly struck a social media metaphor for me.

You don’t have to be fans of Lost to get what I’m about to blog, so don’t stop reading here.

How Lost and Social Media Are the Same: Or How We All Survived the DotCom Crash and Landed on a very mysterious island called Web 2.0.”

The following are the ABCs you need to know to thrive on 2.0 island as paraphrased from Lost commercial:

A. Survivors are strangers but they must rely on each other to survive. “But if we can’t live together, we’re going to die alone.” (Matthew Fox aka Jack)

B. “There is a reason these people survived the crash -despite being strangers their lives are somehow still connected.”

C: The island is special, hard to find, has the power to heal, and it’s steeped in mystery. “It’s not an island, it’s a place where miracles happen..”

If you think of Web 2.0 in this metaphorical sense here are the key takeaways:

A. Social media relies on transparency, link love, viral buzz and the freely elicited aha’s from the island 2.0 community. To truly survive in Web 2.0 we have to be willing to share the abundance with one another, champion one another’s efforts and feast together at the collective bonfire.

B. There’s a reason we survived the dotcom crash (I did as a tech journalist), and many others did as technology leaders. I think the reason those of us, flying in our infancy on the Web survived was to take the lessons learned from the crash and have the opportunity to participate in Web 2.0 with a new focus on transparency, and feeding the community with strong, nutritive and resource-filled content.

C. Web 2.0, for folks who are scrambling to understand it, might seem foreboding and mysterious, but it really is a place where miracles can happen. Marketing miracles, community miracles, Twitter miracles, non-profit and for profit miracles all can co-exist and thrive on this island.

Stay on the island, join the bonfire and feed your soul.

P.S. For those of you who are spending way too much tweeting, facebooking, DIGGing on the island, and need a break - check out this link on LOST.

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Will you be at the table for fried chicken?

May 29, 2009

Will you be at the table for fried chicken?

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Publishing Dances with Social Media

May 28, 2009

Image by AFP/Getty Images via DaylifeConnect with me on Linkedin.com - NettieHartsock
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Am in NY for BookEXPO and just finished presentation on Web 2.0 for Book Publicity with my brilliant co-hort and presenter David Mathison of BetheMedia. We were part of the Advanced Track [...]

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Can you say the world’s a Twitter?

May 23, 2009

Can you say the world’s a Twitter? NYTimes and New York magazine..

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Free tools to Grade Your Website, Press Release, and Gobbledygook

May 1, 2009

Free tools to grade your website, press release and gobbledygook…

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To Tweet or Not To Tweet - Is that really still a question?

April 30, 2009

Twitter quitter?

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7 Issues Social Media Will Not Solve

April 21, 2009

7 Issues Social Media Will Not Solve

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Cool Skype Book Event by John Wiley

April 21, 2009

John Wiley go Skype for release of new book!

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Reinventing 2.0 Series - David Henderson

April 16, 2009

Reinventing 2.0 series - David Henderson

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Twitter in Space

April 7, 2009

Tweeting in space…

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Twitter Says Ix-Nay to Auto Follows

April 3, 2009

Twitter Says IxNay to Auto Follows

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