From the category archives:

Social Media

Bloggers Want to Hear About Your Books

February 1, 2010

Don’t let any publicists convince you that you absolutely NEED them to do blog outreach on your behalf. To the contrary, it should always work as a partnership and it’s very important to put the YOU in the online outreach.
While many of you might not have the time or inclination to reach out to bloggers, [...]

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If Content is King, then Curiousity is Queen…

January 28, 2010
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If content is King, then curiousity is Queen.

Here are 5 tips for inspiring journalists, readers and followers to keep coming back for more!
1. Tell them everything, be transparent and ask lots of questions that you don’t know the answer to.
2. If a journalist writes a story about a topic you’re familiar with then take time to [...]

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Is Your Website A Silent Movie?

January 13, 2010
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One of the most important things to ask in the new year is, “What movie is my website playing to visitors?”
What that means is to really identify the changes that are driving this new social media technology usage and ensure  you are doing the very best you can to employ those tools as well.
No matter what [...]

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Ten Social Media Ideas To Rid Yourself Of in the New Year

December 24, 2009
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1. Social media is all about quantity not quality.
2. Social media happens overnight and you just need a couple clever tweets to get the masses.
3. There are gurus (like Social Media Santa) that really exist and we need to be like lemmings and just do everything they say.
4. If I only post on my blog [...]

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I’m Not Your Social Media Expert and That Should Make You Happy

December 8, 2009
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I’m constantly marveling at people who grab catchy domain names with the word expert in them to establish their expertise. For myself, I’ve always shied away from referring to myself as an expert in anything. (Well, almost anything. I think I’m a pretty expert Mom.)
Having been on the Web since 1996, I’ll give you some historical perspective about [...]

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Classic Interview – David Weinberger “The Cluetrain Manifesto”

December 6, 2009
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When I’m speaking to groups I often start out by saying, “Hello, my name is Nettie and I’m a Web dinosaur.” I’ve been on the Web since 1998. Want to see what it was like then? Go to this link.
It’s astounding to me how long the “long tail” has really grown on the Web and [...]

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7 Signs Your Social Media “Expert” is Not So Social…

November 19, 2009

7 Signs Your Social Media “Expert” is Not So Social:
1. You ask them about measuring metrics and they say, “Metrics, metrics, we don’t need no ‘steenking’ metrics.”
Helpful Tip: Measurement of social media activities should be happening using tools like Radian6, HubSpot Grading tools, and some from Mashable’s list here.
2. Early on, you ask the expert [...]

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FiledBy Inks Deal with Scribd

November 18, 2009

Image via CrunchBaseFiledBy has made another incredibly smart move and partnered up with Scribd. Both of these companies are truly outstanding in terms of the new revolution in publishing they are empowering.
Excerpt from release – Nashville, Tenn., November 18th, 2009 – FiledBy (www.filedby.com), the leading online directory of authors, writers, illustrators, photographers and other [...]

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Humor and Your Southern Social Media Manners!

October 30, 2009

My friend Mark Levy (Twitter – @levyinnovation), has provided me an endless tool for laughter when I’m having a particularly lousy day, because he mentioned to me that every time he sees the Geico pothole commercial he thinks it sounds just like me and it makes him laugh.
(I’ve included the commercial YouTube at the [...]

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The Sweet Brevity of a Tweet – 5 billion strong

October 22, 2009

“I notice that you use plain, simple language, short words and brief sentences. That is the way to write English – it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. No, I don’t mean utterly, but [...]

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The Blog is Always Greener on the Other Side

October 20, 2009

Here are 7 tips to help you blog successfully.
1. The more you post, the more your blog visibility grows. Posting good content keeps the search engines happy and helps drive more traffic to your blog.
2. If you’ll commit to posting on a regular schedule (at least three times a week) for 52 weeks (a [...]

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Social media is not speed dating…

October 13, 2009

Social media is not speed dating…

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