From the category archives:

Pitching

Loved this article on how to use Twitter

September 23, 2008

Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.
Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David [...]

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Tips for Generating Media Coverage

June 25, 2008

Super short slideshow with lots of tips for generating media coverage. On the Inc. site so you really ought to pay attention!

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Wayne Hurlbert Blog Talk Radio

June 17, 2008

Listen to Wayne Hurlbert and I on BlogTalkRadio, talking about books, networking, building expert platforms and anything else we can come up with!

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Cool Tool for Press Release

June 16, 2008

From the same folks who brought you Websitegrader.com that I previously blogged about – another cool tool – PressReleaseGrader.com. Put one of your press releases up there and see how you score. Free tool.

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5 Ways to Tick Off A Journalist

May 16, 2008

1. Opt them into your e-newsletter without inquiring if they want to be opted in. (By the way, usually they don’t.)
2. Send them an email citing a story they wrote about your vertical pointing out all the ways they were wrong in the story.
3. Responding to pitches from PRLeads.com, ProfNet or Peter Shankman’s great new [...]

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5 Ways to Make News Today

May 2, 2008

1. If you’re a small business and can’t afford BusinessWire.com then look to releasing your press release on PRWeb.com.
2. Look for the news to have a local or national angle or hook. News that ties into the bigger picture has a better chance of being covered. For instance if you’re a tech company and you’re [...]

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Surprising Results from Latest PR Survey

April 8, 2008

Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist [...]

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Wiley and Web 2.0 for Dummies

March 28, 2008

Great article on John Wiley and Sons and their Web 2.0 focus.
And if you want to read one really good blog on Web 2.0, publishing, Kindle etc. then I highly recommend Joe Wikert’s blog.

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Nathan Bransford’s Literary Blog

March 18, 2008

If you want to get the lowdown on how an agent really works, thinks and cares about their authors and their potential authors, then I encourage you to read Nathan Bransford’s outstanding blog.
This blog is full of superb information in terms of publishing, how to query an agent, and his The Essentials list on [...]

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Stalking a Journalist – John Jantsch

October 8, 2007

John Jantsch who last year I had the pleasure to treat to lunch at Guero’s in Austin has a good blog post up about journalists.
The post is about how to get journalists to cover you. The only thing I could add (because I was strictly an ebiz journalist for over 13 years and am [...]

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Book Promotion Tips

July 31, 2007

I just came back from a stellar all-day workshop hosted by Berrett-Koehler publishers. What an amazing event it was and I was humbled to be a presenter on two different panels in regard to PR. The first panel was focused on how to get journalists, media and even Oprah’s attention and the second panel was [...]

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Pitch, pitch and pitch again

March 12, 2007

So you want your PR person to get you in the news yesterday? Even with breaking news you have to keep trying. Too many times companies and individuals think the first pitch wins.
The first pitch doesn’t win, unless you’re Oprah’s publicist and you’re breaking news is that she’s finally getting married to Stedman.
With anything [...]

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