The Most Important Question to Ask A Reporter »
By Nettie Hartsock on Nov 24, 2008 in Featured, Interview 101, Pitching | 1 Comment
B.L. Ochman’s what to ask a journalist…
Category: Pitching
Public Relations or Public Relationships »
By Nettie Hartsock on Oct 7, 2008 in Doing the Greater Good, Featured, Pitching | 0 Comments
Great post on how PR should evolve from public relations to public relationships by Jerry Michaelski.
Loved this article on how to use Twitter »
By Nettie Hartsock on Sep 23, 2008 in Blogs, Featured, Marketing, Messaging, Online Outreach, Pitching, Social Media | 2 Comments
Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.
Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David [...]
Tips for Generating Media Coverage »
By Nettie Hartsock on Jun 25, 2008 in Business Advice, Pitching | 0 Comments
Super short slideshow with lots of tips for generating media coverage. On the Inc. site so you really ought to pay attention!
Wayne Hurlbert Blog Talk Radio »
By Nettie Hartsock on Jun 17, 2008 in Books, Business Advice, Pitching | 0 Comments
Listen to Wayne Hurlbert and I on BlogTalkRadio, talking about books, networking, building expert platforms and anything else we can come up with!
Cool Tool for Press Release »
By Nettie Hartsock on Jun 16, 2008 in Books, Pitching | 0 Comments
From the same folks who brought you Websitegrader.com that I previously blogged about - another cool tool - PressReleaseGrader.com. Put one of your press releases up there and see how you score. Free tool.
5 Ways to Tick Off A Journalist »
By Nettie Hartsock on May 16, 2008 in Pitching | 0 Comments
1. Opt them into your e-newsletter without inquiring if they want to be opted in. (By the way, usually they don’t.)
2. Send them an email citing a story they wrote about your vertical pointing out all the ways they were wrong in the story.
3. Responding to pitches from PRLeads.com, ProfNet or Peter Shankman’s great new [...]
