From the category archives:

Pitching

I’ve received an extraordinary opportunity and there is no affiliate payout for me so you know I’m only posting this so you can take advantage of it. Michael Drew of Promoteabook.com and Beneaththecover.com is offering an amazing seminar next weekend in NY City for anyone who wants to truly create a best-selling book.

For my readers, he has offered the opportunity for 5 scholarships to the event. All you need to do is email Michael at michael@beneaththecover.com and offer the best reason in an email to Michael, as to why you should receive a scholarship.

Everyone else will receive a 75% discount on the workshop and just enter the discount code nettie. You need to go to this site and enter the code, and I’ll see you on Friday in NY!

Here’s an excerpt describing the Book 2.0 publishing event:strong>

“Of course, all the interactivity of Web 2.0 has affected book publishing in major, positive ways, too. Before Web 2.0, we had one-way websites, advertisements, newsletters, and depositories of information, all static. Web 2.0 has generated Book Publishing 2.0, in which we now have unprecedented participation and interactivity, all creative and inclusive activities, with:

• audio books
• author Bio Videos (advertising & marketing books)
• better quality manuscripts submitted to publishers
• blogs (heavily commented on)
• blogosphere instant reactions to books
• book Trailer Videos (advertising & marketing books)
• comments on news articles about books (advertising & marketing)
• feedback between authors and readers (through blogs) while a book is being written, before submitting a manuscript to a publisher
• instant sales of e-books (avoiding lengthy publishing house delays)
• podcasts (advertising & marketing books)
• social bookmarking (advertising & marketing books)
• social networks (Facebook, Linkedln, MySpace, My Journal, YouTube, Nexopia, Bebo, Hi5, Orkut, Friendster, Cyworld, Twitter—harnassed in advertising & marketing books)
• vastly wider distribution to buyers with interaction to your book promotion website, thereby building your visibility and your platform

Because of an overwhelming set of programs that push participation and interactivity, both the Web and book publishing have entered an enhanced, 2.0 level of operation.

And some companies that consult on book publishing, such as Promote A Book, are taking wannabe—as well as experienced—writers up to that next new level in book publishing. Michael Drew of Promote A Book is now providing a 3-day seminar titled (what else?) Book Publishing 2.0. His next seminar by that title is in Manhattan New York City May 8th, 9th and 10th. If you’re interested, sign up today.”

Authors/Books Michael has Worked With:

Bryan Eisenberg & Jeffrey Eisenberg, Waiting for Your Cat to Bark(Thomas Nelson, 2006 —hit the New York Times Business list, USA Today top 150 bestseller list #54, the USA Today Money list at #4 and Wall
Street Journal Non-fiction #10 and business list at #2.)

John Assaraf, The Street Kid’s Guide to Having it All(Longstreet
Press, 2003 —hit the Wall Street Journal businessbestseller list and
the New York Times Advice/How To Best-sellers list)

Jordan Rubin, The Makers Diet (Silaom, 2004 —spent 16 weeks on the New York Times bestseller list and hit the USA Today best sellers list)

Ivan Misner, Masters of Success (Entrepreneur Press, 2004 —hit number 1 on Wall Street Journal business bestseller list)

Bryan Eisenberg & Jeffrey Eisenberg, Call To Action: Secret Formulas to Improve Online Results
(Wizard Academy Press, 2005 —hit the New York Times Advice/Howto list
and USA Today bestseller list, the USA Today Money list at #4 and Wall
Street Journal Non-fiction #11 and business list at #4.)

Harv T. Eker, Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
(HarperBusiness, 2005 —New York Times #1 Business Best-seller, USA
Today Money Best-seller, Wall Street Journal #1 Business Best-seller,
the New York Times Advice/How to list, the USA Today Top 50 Best-seller
list, the Wall Street Journal Non-fiction and BusinessWeek
Best-seller.)

Dr. Ben Lerner, One Minute Wellness: The Natural Health & Happiness System that Never Fails
(Thomas Nelson, 2005 —hit the New York Times Advice/How to list, the
USA Today Top 50 bestseller, and the Wall Street Journal Non-fiction.)

Steven M. Kaplan, Bag the Elephant: How to Win and Keep Big Customers
(Bard Press, 2005 —hit the New York Times Advice/How to list, the New
York Times Business list, the USA Today Top 150 bestseller list, the
USA Today Money list, the Wall Street Journal Non-fiction and the Wall
Street Journal business list, BusinessWeek Best-sellers list.)

Joel Greenblatt, The Little Book that Beats the Market (Wiley, 2005—hit the New York Times Advice/How to list, the New
York Times Business list, the USA Today Top 150 bestseller list, the
USA Today Money list, the Wall Street Journal Non-fiction and the Wall
Street Journal business list, BusinessWeek Best-sellers list.)

Herb Greenberg and Patrick Sweeney, Succeed on Your Own Terms (McGraw Hill, 2006—hit the New York Times Advice/How to list, the New
York Times Business list, the USA Today Top 150 bestseller list, the
USA Today Money list, the Wall Street Journal Non-fiction and #1 on Wall
Street Journal business list.)

Bryan Eisenberg & Jeffrey Eisenberg, Waiting for Your Cat to Bark(Thomas Nelson, 2006 —hit the New York Times Business list, USA Today top 150 bestseller list #54, the USA Today Money list at #4 and Wall
Street Journal Non-fiction #10 and business list at #2.)

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Bulldog Reporter: Pitching to Bloggers

by Nettie Hartsock on January 8, 2009

If you’re an author and you want to understand how to pitch to bloggers, I highly recommend Bulldog Reporter’s conference on this. It’s at a great and affordable price point and Brian Pittman and the speakers are a stellar roundtable. (And no, I’m not an affiliate!)

Check out more information about it here. 

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If you pitch the press…

January 6, 2009

Pitching ain’t easy

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The Most Important Question to Ask A Reporter

November 24, 2008

B.L. Ochman’s what to ask a journalist…

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Public Relations or Public Relationships

October 7, 2008

Great post on how PR should evolve from public relations to public relationships by Jerry Michaelski.

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Loved this article on how to use Twitter

September 23, 2008

Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.
Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David [...]

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Tips for Generating Media Coverage

June 25, 2008

Super short slideshow with lots of tips for generating media coverage. On the Inc. site so you really ought to pay attention!

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Wayne Hurlbert Blog Talk Radio

June 17, 2008

Listen to Wayne Hurlbert and I on BlogTalkRadio, talking about books, networking, building expert platforms and anything else we can come up with!

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Cool Tool for Press Release

June 16, 2008

From the same folks who brought you Websitegrader.com that I previously blogged about - another cool tool - PressReleaseGrader.com. Put one of your press releases up there and see how you score. Free tool.

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5 Ways to Tick Off A Journalist

May 16, 2008

1. Opt them into your e-newsletter without inquiring if they want to be opted in. (By the way, usually they don’t.)
2. Send them an email citing a story they wrote about your vertical pointing out all the ways they were wrong in the story.
3. Responding to pitches from PRLeads.com, ProfNet or Peter Shankman’s great new [...]

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5 Ways to Make News Today

May 2, 2008

1. If you’re a small business and can’t afford BusinessWire.com then look to releasing your press release on PRWeb.com.
2. Look for the news to have a local or national angle or hook. News that ties into the bigger picture has a better chance of being covered. For instance if you’re a tech company and you’re [...]

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Surprising Results from Latest PR Survey

April 8, 2008

Great story on the results of the 2008 PRWeek/PRNewswire Media Survey.
One of the most interesting reveals of the survey is how journalists are finding experts for stories using LinkedIn. While folks are touting that everyone must have a MySpace and Facebook profile too, I really like LinkedIn and have used it both as a journalist [...]

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