From the category archives:

Pitching

Bloggers Want to Hear About Your Books

February 1, 2010

Don’t let any publicists convince you that you absolutely NEED them to do blog outreach on your behalf. To the contrary, it should always work as a partnership and it’s very important to put the YOU in the online outreach.
While many of you might not have the time or inclination to reach out to bloggers, [...]

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Failed Oprah PR Twitter Pitches

January 27, 2010
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OPA think “lobster, beer, big belly”- meet author, Dave Simons, Boston Sox fan – a real man’s “eat, pray, love.” Perfect for diet show.
O: her husband left her, her dog ran away, she sold all her pageant trophies to a gold exchange and now she’s going to climb Mt. Everest.
Oprah – My mom just read [...]

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Oprah Leaving Television – Ding Dong the Oprah insiders are dead!

November 24, 2009

By now we’ve all heard that Oprah is going off the air to found her own Oprah-dom on cable which we know will be amazingly successful.
The announcement has filled me with glee, when I consider that all those Oprah-esque PR insiders who provide you tons of tips, insider secrets, oprah-show advice etc. will also hopefully [...]

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Muslim Personal Trainer Kicks Ass on Oprah…all by herself!

September 3, 2009
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As you know one of my missions on this blog is to truly dispel all these PR-webinars, more-money-more-money folks who promise you the “secrets to getting on Oprah” and don’t ever really reveal them.
Hmm. Why don’t they reveal them? Perhaps because they themselves have not really ever had a client on Oprah? Or maybe it’s because if [...]

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NY – Surrounding Areas – Meet me Next weekend at Book 2.0

May 1, 2009

You can have a bestseller – go to Book 2.0 – last minute deal for NY Event!

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Bulldog Reporter: Pitching to Bloggers

January 8, 2009

PR Pitching

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If you pitch the press…

January 6, 2009

Pitching ain’t easy

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The Most Important Question to Ask A Reporter

November 24, 2008

B.L. Ochman’s what to ask a journalist…

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Public Relations or Public Relationships

October 7, 2008

Great post on how PR should evolve from public relations to public relationships by Jerry Michaelski.

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Loved this article on how to use Twitter

September 23, 2008

Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.
Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David [...]

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Tips for Generating Media Coverage

June 25, 2008

Super short slideshow with lots of tips for generating media coverage. On the Inc. site so you really ought to pay attention!

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Wayne Hurlbert Blog Talk Radio

June 17, 2008

Listen to Wayne Hurlbert and I on BlogTalkRadio, talking about books, networking, building expert platforms and anything else we can come up with!

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