From the category archives:

Online Outreach

Kiss Your Publicist Goodbye (and pitch your book online)

March 13, 2010
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5 Ways to Kiss Your Publicist Goodbye And Pitch Your Book Online:
1. You’ve compiled your list of bloggers to reach out to. You’ve read their blogs, followed their blogs or websites and know the kind of books they like to highlight or review.
2. You demand coverage or review of your blog in an ALLCAPS [...]

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Kiss Your Publicist Goodbye (and still be loved by media online and offline)

March 12, 2010
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7 Ways to Kiss Your Publicist Goodbye
1. Make your site a mini-magazine issue of thought-leadership. Look at your site as though it’s a real publication for both your peers and the media to source for news. Build an editorial calendar for all your online tools including Twitter, Linkedin.com (status updates), Facebook and make sure [...]

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Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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You Can Save Yourself from Buying Social Media “Guru” Products by…

February 4, 2010
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MYTH: You’re only going to find out the real deal on how to use social media off a long-copy sales page and a series of bonuses and webinars which you have to purchase.
REALITY: There are tons of absolutely free and  in-depth social media  help sites. If  you spend just one hour a week on them, you [...]

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Mediaite.com and Why You Should Know About It…

January 18, 2010
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If you’ve not yet checked out Mediaite – and its PowerGrid, then you definitely should. From the site itself, “Mediaite’s “Power Grid” objectively ranks media professionals across a dozen categories based on their real-time relevance. Power Grid rankings rely on an array of metrics, including anything and everything from circulation to Twitter followers to Google [...]

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What? Really? I Have to Help Market My Own Book?

December 3, 2009
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Remember you can always do more on your book’s behalf.
1. Check out this group of book bloggers and book reviewers at Ning.com.
2. Check out Readinggroupguides.com and for as little as 100.00 you can submit your book in their ReadingGroup Guides. I’ve had several authors do this and find their books picked up by groups!
3. [...]

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7 Signs Your Social Media “Expert” is Not So Social…

November 19, 2009

7 Signs Your Social Media “Expert” is Not So Social:
1. You ask them about measuring metrics and they say, “Metrics, metrics, we don’t need no ‘steenking’ metrics.”
Helpful Tip: Measurement of social media activities should be happening using tools like Radian6, HubSpot Grading tools, and some from Mashable’s list here.
2. Early on, you ask the expert [...]

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7 Ways To Succeed In Social Media

November 18, 2009

1. Build your personalized Google profile today so you are visible in search.
2. Add Twitter to your LinkedIn.com account – you can do this now and it will help folks see your “mindshare” on LinkedIn.com too.
3. Be committed to sharing your actionable insight on your blog and then go DIGG it as well.
4. [...]

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Social media is not speed dating…

October 13, 2009

Social media is not speed dating…

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Help I’ve Fallen into Web 2.0 and I Can’t Get Out

September 25, 2009
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I was reading my friend and inspiring mentor Kathy Caprino’s post on how all of us can and should ask for help when we need it, and it inspired me to write this post.
Kathy says, “Blogging, social media, and the digital movement aren’t bad.  What is bad, however, is that thousands of people who need [...]

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Ten Free Tools To Kick Your Social Media Cynicism to the Ground

September 18, 2009
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“If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down. ” (Ray Bradbury)
If you’re still feeling hesitation about the importance [...]

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Don’t Bite the Beta That Feeds You

September 17, 2009
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If you’re an author and you’ve not yet ventured into the newly revamped Amazon Author Central (beta) platform, please, please, please do so now.
At  Author Central, you have a bevy of ready-made tools designed by the bookselling and bookreading techno geeks at Amazon. All of these tools empower your to share information about yourself and your [...]

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