From the category archives:

Messaging

Motrin, Moms and Twitter…oh my! A Van down by the River…

November 20, 2008

Motrin, moms, twitter…oh my. And a van down the river?

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Loved this article on how to use Twitter

September 23, 2008

Fantastic article on how to use Twitter by David Risley, CEO of PCMech, as featured in Steve Kayser’s great Cincom Expert Access newsletter.
Steve also added a new expert to the roster, David Henderson, who I think is just a brilliant man and coming out with a new book as well. And for full disclosure…David [...]

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Term limits for reporters?

July 14, 2008

First, I’m a giant Al Franken supporter.
Second, Jesse Ventura is rallying his folks for a possible run in Minnesota and recently said he would like to see “term limits for reporters.” That is ridiculous and sounds like someone who doesn’t understand how the press works and why it’s actually a benefit to have reporters familiar [...]

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Yikes, I’m Compelled to Tout a Non-Client Book!

April 22, 2008
2011_book.png

If you only have time to read one book in April, then I highly recommend, Richard Laermer’s latest book, 2011: Trendspotting For the Next Decade.
Laermer’s prose is witty, confessional and dead on in terms of where we’re at in marketing and trends and where we need to be.
The book is a literary and marketing masterpiece [...]

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Powerful YouTube on Writing Strike and Digital

November 14, 2007

I support the writers’ strike and if you take a look at this video, it’s a great example of how one side can utilize their inherent talent and research skills and come up with a compelling message.

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Top Ten Interviewing Tips (from your southern pal Nettie)

September 2, 2007

Nettie Tips On Interviewing
Keep in mind when you’re doing an interview that it’s usually with someone who doesn’t know you personally and may not get your humor, your personal asides or find your sarcasm as funny and charming as your spouse does.
Now here are some tips for interviewing:
1. Be honest
2. Take a deep breath before [...]

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You Can’t Take the Southern Drawl Out On Skype

September 2, 2007

I’m really thrilled to have been interviewed by the very talented (and funny) Luke Armour from Blog Forward. The interview focuses completely on interviews and interviewing techniques. (Note to self: Don’t say “um” so much. Drats!)
So if you’re inclined go check it out.

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Book Marketing

April 8, 2007

Question: Does every business author need a web site or a blog?
Answer: YES.
Not only do you need a Web presence, but it’s a darn good idea to start a conversation with readers and encourage them to link to your blog or your site. When it comes to business authors, it’s ideally important to have this [...]

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Always?

April 6, 2007

Lois Kelly’s blog is fantastically engaging and her latest post on the "Always" marketing campaign will leave you laughing.

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Hook Readers by Writing

April 6, 2007

Great post on writing leads to hook readers.
"Sometimes getting the first paragraph down is the hardest thing about writing. Get it right, and the rest of the story will flow. Often it helps to remember the seven main lead sentence formats. Write your lead following one or two of the established frameworks, choose the [...]

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Market Yourself

April 6, 2007

Here are some good things to keep in mind in regard to marketing yourself:
1. Be real.
2. Be brief.
3. Truly be willing to show your expertise.
4. Learn to say "No" if there’s an opportunity that you don’t feel is the right fit.
5. Learn to say "Yes" more often to challenges and overcome them with bravado.
6. Build [...]

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Dove is Right on!

February 26, 2007

As if you didn’t know that Dove’s latest ad Campaign for Real Beauty is the single most intelligent campaign in the world…the commercial they ran during the Oscars last night proves it once again.
And it was so darn good that even Laurie Peterson – Editor of MediaPost just put a link to it on her [...]

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