From the category archives:

Messaging

Don’t they Know Who I Am-itis…

March 10, 2010
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One of the things an author must avoid no matter how famous or unknown is the disease of “Don’ttheyknowwhoiamitis“.
The symptoms of this deadly and narcissistic disease include the following:
1. Author does not believe they need to continue doing outreach after their book has been out for six months, because everyone should already know who they are and [...]

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If Content is King, then Curiousity is Queen…

January 28, 2010
arbus

If content is King, then curiousity is Queen.

Here are 5 tips for inspiring journalists, readers and followers to keep coming back for more!
1. Tell them everything, be transparent and ask lots of questions that you don’t know the answer to.
2. If a journalist writes a story about a topic you’re familiar with then take time to [...]

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Web 2.0 for Small Businesses and Giddy Entrepreneurs

March 13, 2009

Web 2.0 for SMBs and Giddy Entrepreneurs

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Facebook in real Life…

March 10, 2009

“What will you be wearing when your now found on Facebook, 8th grade boyfriend shows up on your door?”

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Pitchfork, Twitter and Musicians

March 6, 2009

Pitchfork, music and tweeting

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Holy Web-Man – You Still Think You Can’t Tackle Web 2.0?

February 11, 2009

End of marketing and PR? You can’t Handle the Truth…

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Can Blogging Kill You?

January 27, 2009

“Can Blogging Kill You?”

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Actually You can Twitter your blog Entries…

January 10, 2009

I twittered about Twitter Tools!

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MarketingSherpa best enewsletters

January 7, 2009

Still think you don’t need an e-newsletter?

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If you pitch the press…

January 6, 2009

Pitching ain’t easy

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Twitter, Social Media Explained

December 1, 2008

Sock social media to me in plain english!

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Motrin, Moms and Twitter…oh my! A Van down by the River…

November 20, 2008

Motrin, moms, twitter…oh my. And a van down the river?

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